Today’s musicians, both mainstream and indie, are using social media to connect with fans, build anticipation, and generate revenue in new and unique ways. The products range from singles to mix tapes to digital six-packs, even oddly shaped USB sticks, vinyl, and the occasional traditional album.

But how are these artists reaching their new fan bases online through social channels? Much like the business world, social media promotion for musicians is still a very new game, with no exact recipe for platinum success.

There are however, some innovations being put forth, and a new connection is being formed between artists and fans — a connection that empowers both to give each other what they are looking for.

Fan-Funded Projects

We have all heard about the success of micro lending organizations like Kiva, which use multiple small payments to contribute to a larger goal. The same process is being applied to creating an album or a music-based project.

One such project is the Washington D.C.-based indie hip-hop group Panacea. The producer/MC duo listed their project on Kickstater, a funding platform for artists, designers, filmmakers, musicians, journalists, inventors, explorers, and others.

The project was posted on the morning of February 26th. According to Jeremy Calvery, the group’s Director of Digital Media and Promotion, “We were at $1,000 before the end of the first day. We had to increase the number of $200 packages from three to five over the weekend because people were e-mailing and literally begging for the chance to ‘buy’ the whole back catalog. Less than five full days from the first e-mail to the list, we had reached the funding goal of $3,800, which was set to be just a bit more than what the minimum press of 250 vinyl copies was going to cost.”

Another hip-hop outfit, the Get Busy Committee, also launched a project on Kickstarter. In their drive to raise $3,218, they included one premium pledge level at $1,000 — an investment that netted the donor a song about him or herself to be included on the record, as well as a platinum plaque. They sold this spot within 24 hours.

Using Video to Create Buzz

Another approach musicians are taking is the use of web video series. Indie pop artist Mike Posner has been telling his story over the course of a video series titled “One Foot Out The Door.” Daniel Weisman, Mike’s manager, stated that he was attempting to create an income stream for Mike while he was finishing college and working on his debut album.

Daniel and his management company Elitaste were approached by the shoe company Puma about integrated artist campaigns. Puma ended up sponsoring Mike’s last semester in college, and provided a camera crew to follow him from classes, to the studio, to shows all over the country.

Daniel wanted to do something special for the Mashable readers when I reached out to him, so fresh off the upload, here is the premier of Episode #10 of “One Foot Out The Door.”

Live streaming has also been worthwhile for big announcements. Underground artists the Kottonmouth Kings turned to Ustream to tell their fans all about their new album and when they could expect it in local stores.

The video was watched live and formatted like a press conference, with fans getting the chance to ask questions and share their feedback. It was a smart way to bring their fans into the experience and give back to the community that has supported them for 10+ years.

Creativity From the Fans

Rob And Kal are a pop/rock act from the UK who are taking fans inside their studio and the music creation process. They call it Mubla 2.0, which Rob defined as “our interactive recording project where we come up with song ideas and you help us develop them with your comments, suggestions and musicianship.”

So far they have five songs in progress with fans like Adam saying, “I just feel the intro has a little too much going on and 2.33 to 2.56 I almost want the piano to play and pull at the heart strings.” Another commenter named Russell gave tips like, “Think drums and a bit more of heavier guitar would go down nicely particularly near end.”

This concept empowers fans and gives them a product they feel responsible for and connected to. The project can only strengthen the bond between fans and artists, and result in an easier sale when the time comes to release an album.

Reaching Out to Non-Music Bloggers

Glasses Malone, a new artist signed with Cash Money Records, is turning to bloggers to get the word out about his new album “Beach Cruiser.” What makes his campaign unique is that unlike traditional artists who look to get their tracks on highly trafficked MP3 blogs and review sites, Glasses and his team are focused on adding value to bloggers whose primary focus is not on music.

A marketing rep for Glasses told me, “These bloggers are more open to running contests and integrated campaigns than traditional music bloggers because they are not accustomed to being pitched by a major label artist. We have found blogs that love unique and fresh content that will separate them from their peers and competition, and it is working out very well for us so far.”

Armed with a research team, they have been targeting biking blogs, college blogs, beach lifestyle sites and more, all with the hope of driving new traffic to Glasses’ site and generating some pre-album buzz.

Conclusion

No matter what the labels and corporations are doing, musicians are taking it upon themselves to use social channels to connect with fans, offer value, and create relationship. This has ultimately led to new business models and revenue streams from sponsorships, touring and live appearances, custom products, and social monetization through advertising.

SPORTS fans need never miss a match again, thanks to software that could automatically film games and so allow broadcasters to cover them more cheaply by losing camera crew.

Dubbed the Autonomous Production of Images based on Distributed and Intelligent Sensing (APIDIS), the system combines the video stream from several cameras, says Christophe De Vleeschouwer at the Catholic University of Louvain (UCL), in Belgium.

Tracking a ball across various video streams is relatively easy, says De Vleeschouwer, but viewers also want to see what the players are up to. So APIDIS aims for a shot of the action that is a compromise between focusing on the ball and wider views of the pitch by tracking the ball and players simultaneously, calculating which camera captures the most detail (Computer Vision and Image Understanding, DOI: 10.1016/j.cviu.2010.01.005).

APIDIS can be tailored to viewers’ demands, says De Vleeschouwer, by giving preference to shots containing particular players, for example. It has been tested on several basketball matches, a game chosen because of its fast pace. The resulting footage was good enough to attract interest from the US sport broadcaster ESPN, claims De Vleeschouwer.

APIDIS could also be useful for surveillance, when it could track groups of people on CCTV networks, says De Vleeschouwer.

Besides pursuing a career as a computer engineer, it seems Barbie is also considering espionage as a side gig. The Barbie Video Girl Doll, which was just unveiled at Toy Fair, features a video camera ‘hidden’ in Barbie’s necklace that can capture up to 30 minutes of footage. But what’s more disturbing is the LCD display fused to her back that allows you to play back those videos.

Now I know Mattel has never been that concerned with anatomical correctness in the Barbie line, but I’m pretty sure they’re taking some real creative licenses here. There’s also a USB port hidden somewhere on the doll, not exactly sure where, that allows the videos to be downloaded to a PC and/or uploaded and edited on Barbie.com. The whole idea just seems kind of creepy to me, probably even more so if there was a Ken version, but don’t let me stop you from picking one up in July when they’ll be available for about $50.

Now that the aughts are behind us, we can start the new decade with a bang. So many new technologies are ready to make a big impact this year. Some of them will be brand new, but many have been gestating and are now ready to hatch. If there is any theme here it is the mobile Web. As I think through the top ten technologies that will rock 2010, more than half of them are mobile. But those technologies are tied to advances in the overall Web as well.

Below is TechCrunch’s list of the ten technologies that will leave the biggest marks on 2010:

1. The Tablet: It’s the most anticipated product of the year.  The mythical tablet computer (which everyone seems to be working on).  There are beautiful Android tablets, concept tablets, and, of course, the one tablet which could define the category, the Apple Tablet.  Or iSlate or whatever it’s called.  If Steve Jobs is not working on a tablet, he’d better come up with one because  anything else will be a huge disappointment.Why do we need yet another computer in between a laptop and an iPhone?  We won’t really know until we have it.  But the answer lies in the fact that increasingly the Web is all you need.  As all of our apps and data and social lives move to the Web, the Tablet is the incarnation of the Web in device form, stripped down to its essentials.  It will also be a superior e-reader for digital books, newspapers, and magazines, and a portable Web TV.
2. Geo: The combination of GPS chips in mobile phones, social networks, and increasingly innovative mobile apps means that geolocation is increasingly becoming a necessary feature for any killer app.  I’m not just talking about social broadcasting apps like Foursquare and Gowalla.  The advent of Geo APIs from Twitter , SimpleGeo, and hopefully Facebook will change the game by adding rich layers of geo-related data to all sorts of apps.  Twitter just recently launched its own Geo API for Twitter apps and acquired Mixer Labs, which created the GeoAPI.
3. Realtime Search: After licensing realtime data streams from Twitter, Facebook, MySpace, and others, Google and Bing are quickly ramping up their realtime search.  But realtime search is still treated as a silo, and is not regularly surfaced in the main search results page.  In 2010, I expect that to change as the search engines learn for what types of searches it makes sense to show Tweets and other realtime updates.  In the meantime, a gaggle of realtime search startups such as Collecta, OneRiot, and Topsy will continue to push the ball forward on the realtime search experience.  Realtime search will also become a form of navigation, especially on Twitter and Facebook.  The key will be to combine realtime search with realtime filters so that people are delivered not only the most recent information but the most relevant and authoritative as well.
4. Chrome OS: In November, Google gave the world a sneak peek at its Chrome operating system, which is expected to be released later this year.  The Chrome OS is Google’s most direct attack on Windows with an OS built from the ground up to run Web apps fast and furious.  Already a Google is rumored to be working on a Chrome Netbook which will show the world what is possible with it a “Web OS.” It sounds like it would be perfect for Tablet computers also (see above).  Chrome is a risky bet for Google, but it is also potentially disruptive.
5. HTML5: The Web is built on HTML (Hypertext Markup Language) and the next version which has been taking form for a while is HTML5.  Already browsers such as Firefox and Google’s Chrome (the browser, not the OS) are HTML5-friendly.  Once HTML5 becomes more widespread across the Web, it will reduce the need for Flash or Silverlight plug-ins to view videos, animations, or other rich applications.  They will all just be Web-native.  HTML5 also supports offline data storage, drag-and-drop, and other features which can make Web apps act more like desktop apps.  A lot of Websites will be putting HTML5 under the hood in 2010.
6. Mobile Video: With video cameras integrated into the latest iPhone 3GS and other Web phones, live video streaming apps are becoming more commonplace—both streaming from phones and to them.  As mobile data networks beef up their 3G bandwidth and even start to tiptoe into true broadband with 4G (which Verizon is heading towards with its next-gen LTE network), mobile video usage will take off.
7. Augmented Reality: One of the coolest ways to use the camera lens on a mobile phone is with the increasing array of augmented reality apps.  They add a layer of data to reality by placing everything from photos to Tweets to business listings directly on top of the live live image captured by the camera.  Tonchidot’s Sekai Camera, Layar, GraffitiGeo and even Yelp are examples of augmented reality apps.
8. Mobile Transactions: As mobile phones become full-fledged computers, they can be used for mobile commerce also.  One area poised to take off in 2010 are mobile payments and transactions.  Twitter founder Jack Dorsey’s latest startup Square turns the iPhone into a credit card reader.  Verifone has its competing product, as does Mophie.  The idea is that any mobile phone can become a point of sale, and those mobile transactions can tie into back-end accounting, CRM, and other enterprise systems.
9. Android: Last year saw the launch of nearly two dozen Android-powered phones, including the Verizon Droid.  In a few days, Google’s Nexus One will launch as the first Android phone which can be unlocked from any given carrier (it is launching with T-Mobile). Android is Google’s answer to the iPhone, and as it reaches critical mass across multiple carriers and handsets it is becoming increasingly attractive to developers.  There are already more than 10,000 apps on Android, next year there will be even more.  And other devices running on the mobile OS are launching as well.
10. Social CRM: We’ve seen the rise of Twitter and Facebook as social communication tools.  This year, those modes of realtime communication will find their way deeper into the enterprise.  Salesforce.com is set to launch Chatter, it’s realtime stream of enterprise data which interfaces with Twitter and Facebook and turn them into business tools. Startups like Yammer and Bantam Live are also making business more social.

via TechCrunch

The denizens of Hollywood and Silicon Valley have, by and large, vastly different value systems, role models, even tastes in cars, food and clothing.

But they increasingly agree on one thing: a standard for online video called Adobe Flash.

Flash was once known primarily as the technology behind those niggling Web ads in the 1990s that gyrated and flickered on the screen. Today, it is a ubiquitous but behind-the-scenes Web format used to display Facebook applications, interactive ads and, most notably, the video on sites like YouTube and Hulu.com.

Now Adobe Systems, which owns the technology and sells the tools to create and distribute it, wants to extend Flash’s reach even further. On Monday, Adobe’s chief executive, Shantanu Narayen, will announce at the annual National Association of Broadcasters convention in Las Vegas that Adobe is extending Flash to the television screen. He expects TVs and set-top boxes that support the Flash format to start selling later this year.

For consumers, what sounds like a bit of inconsequential Internet plumbing actually means that a long overhyped notion is a step closer to reality: viewing a video clip or Internet application on a TV or mobile phone.

For Hollywood studios and other content creators, a single format for Web video is even more enticing. It means they can create their entertainment once in Flash — as the animated documentary “Waltz With Bashir,” from Sony Pictures Classics, was made — and distribute it cheaply throughout the expanding ecosystem of digital devices.

“Coming generations of consumers clearly expect to get their content wherever they want on it, on any device, when they want it,” said Bud Albers, the chief technology officer of the Disney Interactive Media Group, who will join Adobe executives at the convention to voice Disney’s support for the Flash format. “This gets us where we want to go.”

See the full article at the NY Times.

Blockbuster, the $500 million video rental chain, has been in a long battle to remain relevant in the Internet-enabled age–lately by attempting to strike a deal for online content distribution. But the company’s Internet leap may be too late: An FCC filing has revealed that the company is in deep trouble.

The filing, made to the Securities and Exchange Commission late yesterday, shows that the company is unsure whether it can continue doing business. Specifically, Blockbuster may not survive the months between a planned $250 million loan deal arranged last week and when the agreement goes into effect on May 11. Blockbuster management say there’s "no assurance" the company can meet the requirements of the deal.

In effect, the company is saying it’s within days or weeks of having to close up shop–postal, online and brick-and-mortar. 

The latter of those categories is mostly to blame, of course. In an age when music and movies are easily downloaded at a few moments notice, companies stream content over your phone lines to TV set-top boxes on demand, and even waiting for the postman to deliver a NetFlix envelope with your next DVD is beginning to seem slow, driving to a real store to rent a movie or game just isn’t convenient. Managing and funding the company’s physical assets must have become a real burden as its business eroded. Compare that to NetFlix, which doesn’t have to worry about storefronts with its warehouse-centric distribution model, and online streaming systems like Hulu, which have barely any overhead at all.

Blockbuster’s recent announcements that it would be partnering with TiVo, and get its content onto Apple devices, now just rings hollow. It was the right move, but taken far too late to have the needed impact on the company’s fortunes.

See the full article at Fast Company.

Free entertainment hub Boxee keeps on getting better and better. A couple of hours ago, the venture-backed startup released a full API that allows developers to build applications for the open-source platform using a set of API calls in Python and writing the GUI using XML. At the same time, the company is laying the groundwork for a richer App Box, which it refers to as an open application store where they are not the gatekeeper (like Apple for its iPhone App Store) but rather a facilitator.

Heck, they’re even prepared to act as middleman for connecting freelance web developers with companies looking to leverage their API. Hard not to love that type of company.

Boxee is today also introducing a new test version of the Boxee alpha version for Mac and Apple TV (get it here for Intel Mac OS X 10.4+), adding two applications that were built using the brand new API. The new Boxee alpha comes with a lot of music goodness as it includes both Pandora, the popular music streaming service, and RadioTime, which enables their users to access over 100,000 traditional radio stations from across the globe.

This comes right off the heels of the introduction of a (basic) iPhone application.

See the full article at TechCrunch.

The Walt Disney Company is discussing a deal to take an equity stake in Hulu in exchange for providing the video portal with ABC programming, according to a published report.

Citing unnamed sources, news blog PaidContent says that it’s not clear how much of ABC’s content would be involved, but a final deal could include ESPN, the sports cable behemoth that has been a goldmine for Disney.

Representatives from Disney and Hulu were not immediately available.

The talks between the two companies reportedly are "serious," but a final deal has not been reached, according to two of PaidContent’s sources.

In the year since launching, Hulu has quickly risen to the top ranks of online video. The site is currently backed by News Corp., parent company of Fox and NBC Universal.

Source: CNET News

While Netflix is not yet giving out a lot of details on their costs associated with their streaming video service, they have given out enough data for us to have a pretty good idea of their costs when it comes to their streaming delivery costs for the XBOX 360 and other devices. Here’s what we do and don’t know and how it all breaks down.

We know that the average encoding rate for video streamed to the XBOX 360 is about 2000Kbps. That means one person watching a two hour movie would transfer roughly 1.8GB of data. For high definition movies, the average encoding bitrate is around 3200Kbps and one user would transfer about 3GB of data. Based on the high volume of movies Netlfix is doing each month, they are getting a very good rate in the market. I estimate they are paying on average about $0.03 per GB delivered across Limelight and Level 3 and potentially have even a slightly lower rate.

Based on the three cents per GB assumption, that means it would cost Netflix about $0.06 to deliver one SD movie and $0.09 to deliver one HD movie. Those numbers would be about 25% lower if the length of the movie were ninety minutes instead of two hours. It would also be a little lower or higher depending on the exact bitrate since some movies are streamed higher and some lower and Netflix only has about 400 movies available in HD. Taking all that into consideration the average cost to Netflix to stream to the XBOX 360 is about five cents per movie. Streaming to the PC is a lot cheaper, about half that cost, as the bitrates are much lower.

Based on those numbers, their streaming offering looks like it would save them tons of money and make them a lot more profitable since Netflix spends about 78 cents out and back for standard pre-sort first class mailing of their DVDs. But the one problem is that these streaming costs do not yet include the licensing costs from the content owners. It’s the costs associated with licensing the content that really makes or breaks their streaming service, not the cost of bandwidth.

See the full article at StreamingMedia.com.

More and more celebrities seem to be adopting live video as a way to interact with their audience. It’s an easy way to engage fans and answer questions from the comfort of their homes. The newest pairing? P Diddy and Ustream.tv.

P Diddy launched his Ustream channel just yesterday, but has already racked up 19,000 views and over 2500 viewer hours. His uStream show, named P.TWITTY TV, makes full use of his Twitter account to inform users of broadcasts and his mobile phone to stream from the clubs that he visits. His Ustream page even has a Twitter search widget showing recent @replies to P Diddy.

There has been a steady trend of celebrities and public figures using Ustream as their live streaming platform. Leo Laporte, the host of the popular This Week in Tech podcast, was once exclusive to the Stickam video platform, but is now streaming his shows regularly on Ustream. Lil Wayne is another celebrity who has utilized Ustream, even using it to stream at the Grammys via mobile phone.

We think live video is a great way for celebrities and fans to interact more intimately. It’s easy for celebrities to answer fan questions from video chatrooms and Twitter @replies. It also gives fans a glimpse into the lives and homes of their favorite people. What’s more, Twitter integration makes it easy to announce impromptu shows to fans.

With the kind of reach and interaction live streaming platforms provide, it’s probably a safe bet that we will see more celebrities, politicians, and other high-profile individuals utilizing live video products like Ustream to interact with a wider audience.

Original article at: Mashable.