Today’s musicians, both mainstream and indie, are using social media to connect with fans, build anticipation, and generate revenue in new and unique ways. The products range from singles to mix tapes to digital six-packs, even oddly shaped USB sticks, vinyl, and the occasional traditional album.
But how are these artists reaching their new fan bases online through social channels? Much like the business world, social media promotion for musicians is still a very new game, with no exact recipe for platinum success.
There are however, some innovations being put forth, and a new connection is being formed between artists and fans — a connection that empowers both to give each other what they are looking for.
We have all heard about the success of micro lending organizations like Kiva, which use multiple small payments to contribute to a larger goal. The same process is being applied to creating an album or a music-based project.
One such project is the Washington D.C.-based indie hip-hop group Panacea. The producer/MC duo listed their project on Kickstater, a funding platform for artists, designers, filmmakers, musicians, journalists, inventors, explorers, and others.
The project was posted on the morning of February 26th. According to Jeremy Calvery, the group’s Director of Digital Media and Promotion, “We were at $1,000 before the end of the first day. We had to increase the number of $200 packages from three to five over the weekend because people were e-mailing and literally begging for the chance to ‘buy’ the whole back catalog. Less than five full days from the first e-mail to the list, we had reached the funding goal of $3,800, which was set to be just a bit more than what the minimum press of 250 vinyl copies was going to cost.”
Another hip-hop outfit, the Get Busy Committee, also launched a project on Kickstarter. In their drive to raise $3,218, they included one premium pledge level at $1,000 — an investment that netted the donor a song about him or herself to be included on the record, as well as a platinum plaque. They sold this spot within 24 hours.
SPORTS fans need never miss a match again, thanks to software that could automatically film games and so allow broadcasters to cover them more cheaply by losing camera crew.
Dubbed the Autonomous Production of Images based on Distributed and Intelligent Sensing (APIDIS), the system combines the video stream from several cameras, says Christophe De Vleeschouwer at the Catholic University of Louvain (UCL), in Belgium.
Tracking a ball across various video streams is relatively easy, says De Vleeschouwer, but viewers also want to see what the players are up to. So APIDIS aims for a shot of the action that is a compromise between focusing on the ball and wider views of the pitch by tracking the ball and players simultaneously, calculating which camera captures the most detail (Computer Vision and Image Understanding, DOI: 10.1016/j.cviu.2010.01.005).
APIDIS can be tailored to viewers’ demands, says De Vleeschouwer, by giving preference to shots containing particular players, for example. It has been tested on several basketball matches, a game chosen because of its fast pace. The resulting footage was good enough to attract interest from the US sport broadcaster ESPN, claims De Vleeschouwer.
APIDIS could also be useful for surveillance, when it could track groups of people on CCTV networks, says De Vleeschouwer.


Besides pursuing a career as a computer engineer, it seems Barbie is also considering espionage as a side gig. The Barbie Video Girl Doll, which was just unveiled at Toy Fair, features a video camera ‘hidden’ in Barbie’s necklace that can capture up to 30 minutes of footage. But what’s more disturbing is the LCD display fused to her back that allows you to play back those videos.
Now I know Mattel has never been that concerned with anatomical correctness in the Barbie line, but I’m pretty sure they’re taking some real creative licenses here. There’s also a USB port hidden somewhere on the doll, not exactly sure where, that allows the videos to be downloaded to a PC and/or uploaded and edited on Barbie.com. The whole idea just seems kind of creepy to me, probably even more so if there was a Ken version, but don’t let me stop you from picking one up in July when they’ll be available for about $50.

Now that the aughts are behind us, we can start the new decade with a bang. So many new technologies are ready to make a big impact this year. Some of them will be brand new, but many have been gestating and are now ready to hatch. If there is any theme here it is the mobile Web. As I think through the top ten technologies that will rock 2010, more than half of them are mobile. But those technologies are tied to advances in the overall Web as well.
Below is TechCrunch’s list of the ten technologies that will leave the biggest marks on 2010:
The Tablet: It’s the most anticipated product of the year. The mythical tablet computer (which everyone seems to be working on). There are beautiful Android tablets, concept tablets, and, of course, the one tablet which could define the category, the Apple Tablet. Or iSlate or whatever it’s called. If Steve Jobs is not working on a tablet, he’d better come up with one because anything else will be a huge disappointment.Why do we need yet another computer in between a laptop and an iPhone? We won’t really know until we have it. But the answer lies in the fact that increasingly the Web is all you need. As all of our apps and data and social lives move to the Web, the Tablet is the incarnation of the Web in device form, stripped down to its essentials. It will also be a superior e-reader for digital books, newspapers, and magazines, and a portable Web TV.
Chrome OS: In November, Google gave the world a sneak peek at its Chrome operating system, which is expected to be released later this year. The Chrome OS is Google’s most direct attack on Windows with an OS built from the ground up to run Web apps fast and furious. Already a Google is rumored to be working on a Chrome Netbook which will show the world what is possible with it a “Web OS.” It sounds like it would be perfect for Tablet computers also (see above). Chrome is a risky bet for Google, but it is also potentially disruptive.
Android: Last year saw the launch of nearly two dozen Android-powered phones, including the Verizon Droid. In a few days, Google’s Nexus One will launch as the first Android phone which can be unlocked from any given carrier (it is launching with T-Mobile). Android is Google’s answer to the iPhone, and as it reaches critical mass across multiple carriers and handsets it is becoming increasingly attractive to developers. There are already more than 10,000 apps on Android, next year there will be even more. And other devices running on the mobile OS are launching as well.via TechCrunch
The denizens of Hollywood and Silicon Valley have, by and large, vastly different value systems, role models, even tastes in cars, food and clothing.
But they increasingly agree on one thing: a standard for online video called Adobe Flash.
Flash was once known primarily as the technology behind those niggling Web ads in the 1990s that gyrated and flickered on the screen. Today, it is a ubiquitous but behind-the-scenes Web format used to display Facebook applications, interactive ads and, most notably, the video on sites like YouTube and Hulu.com.
Now Adobe Systems, which owns the technology and sells the tools to create and distribute it, wants to extend Flash’s reach even further. On Monday, Adobe’s chief executive, Shantanu Narayen, will announce at the annual National Association of Broadcasters convention in Las Vegas that Adobe is extending Flash to the television screen. He expects TVs and set-top boxes that support the Flash format to start selling later this year.
For consumers, what sounds like a bit of inconsequential Internet plumbing actually means that a long overhyped notion is a step closer to reality: viewing a video clip or Internet application on a TV or mobile phone.
For Hollywood studios and other content creators, a single format for Web video is even more enticing. It means they can create their entertainment once in Flash — as the animated documentary “Waltz With Bashir,” from Sony Pictures Classics, was made — and distribute it cheaply throughout the expanding ecosystem of digital devices.
“Coming generations of consumers clearly expect to get their content wherever they want on it, on any device, when they want it,” said Bud Albers, the chief technology officer of the Disney Interactive Media Group, who will join Adobe executives at the convention to voice Disney’s support for the Flash format. “This gets us where we want to go.”
See the full article at the NY Times.