How Musicians Are Using Social Media to Connect with Fans

Today’s musicians, both mainstream and indie, are using social media to connect with fans, build anticipation, and generate revenue in new and unique ways. The products range from singles to mix tapes to digital six-packs, even oddly shaped USB sticks, vinyl, and the occasional traditional album.

But how are these artists reaching their new fan bases online through social channels? Much like the business world, social media promotion for musicians is still a very new game, with no exact recipe for platinum success.

There are however, some innovations being put forth, and a new connection is being formed between artists and fans — a connection that empowers both to give each other what they are looking for.

Fan-Funded Projects

We have all heard about the success of micro lending organizations like Kiva, which use multiple small payments to contribute to a larger goal. The same process is being applied to creating an album or a music-based project.

One such project is the Washington D.C.-based indie hip-hop group Panacea. The producer/MC duo listed their project on Kickstater, a funding platform for artists, designers, filmmakers, musicians, journalists, inventors, explorers, and others.

The project was posted on the morning of February 26th. According to Jeremy Calvery, the group’s Director of Digital Media and Promotion, “We were at $1,000 before the end of the first day. We had to increase the number of $200 packages from three to five over the weekend because people were e-mailing and literally begging for the chance to ‘buy’ the whole back catalog. Less than five full days from the first e-mail to the list, we had reached the funding goal of $3,800, which was set to be just a bit more than what the minimum press of 250 vinyl copies was going to cost.”

Another hip-hop outfit, the Get Busy Committee, also launched a project on Kickstarter. In their drive to raise $3,218, they included one premium pledge level at $1,000 — an investment that netted the donor a song about him or herself to be included on the record, as well as a platinum plaque. They sold this spot within 24 hours.

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Robot Film Crew Knows What Sports Fans Like

SPORTS fans need never miss a match again, thanks to software that could automatically film games and so allow broadcasters to cover them more cheaply by losing camera crew.

Dubbed the Autonomous Production of Images based on Distributed and Intelligent Sensing (APIDIS), the system combines the video stream from several cameras, says Christophe De Vleeschouwer at the Catholic University of Louvain (UCL), in Belgium.

Tracking a ball across various video streams is relatively easy, says De Vleeschouwer, but viewers also want to see what the players are up to. So APIDIS aims for a shot of the action that is a compromise between focusing on the ball and wider views of the pitch by tracking the ball and players simultaneously, calculating which camera captures the most detail (Computer Vision and Image Understanding, DOI: 10.1016/j.cviu.2010.01.005).

APIDIS can be tailored to viewers’ demands, says De Vleeschouwer, by giving preference to shots containing particular players, for example. It has been tested on several basketball matches, a game chosen because of its fast pace. The resulting footage was good enough to attract interest from the US sport broadcaster ESPN, claims De Vleeschouwer.

APIDIS could also be useful for surveillance, when it could track groups of people on CCTV networks, says De Vleeschouwer.

Barbie Video Girl Features A Built-In Camcorder

Besides pursuing a career as a computer engineer, it seems Barbie is also considering espionage as a side gig. The Barbie Video Girl Doll, which was just unveiled at Toy Fair, features a video camera ‘hidden’ in Barbie’s necklace that can capture up to 30 minutes of footage. But what’s more disturbing is the LCD display fused to her back that allows you to play back those videos.

Now I know Mattel has never been that concerned with anatomical correctness in the Barbie line, but I’m pretty sure they’re taking some real creative licenses here. There’s also a USB port hidden somewhere on the doll, not exactly sure where, that allows the videos to be downloaded to a PC and/or uploaded and edited on Barbie.com. The whole idea just seems kind of creepy to me, probably even more so if there was a Ken version, but don’t let me stop you from picking one up in July when they’ll be available for about $50.

Ten technologies that will rock 2010

Now that the aughts are behind us, we can start the new decade with a bang. So many new technologies are ready to make a big impact this year. Some of them will be brand new, but many have been gestating and are now ready to hatch. If there is any theme here it is the mobile Web. As I think through the top ten technologies that will rock 2010, more than half of them are mobile. But those technologies are tied to advances in the overall Web as well.

Below is TechCrunch’s list of the ten technologies that will leave the biggest marks on 2010:

1. The Tablet: It’s the most anticipated product of the year.  The mythical tablet computer (which everyone seems to be working on).  There are beautiful Android tablets, concept tablets, and, of course, the one tablet which could define the category, the Apple Tablet.  Or iSlate or whatever it’s called.  If Steve Jobs is not working on a tablet, he’d better come up with one because  anything else will be a huge disappointment.Why do we need yet another computer in between a laptop and an iPhone?  We won’t really know until we have it.  But the answer lies in the fact that increasingly the Web is all you need.  As all of our apps and data and social lives move to the Web, the Tablet is the incarnation of the Web in device form, stripped down to its essentials.  It will also be a superior e-reader for digital books, newspapers, and magazines, and a portable Web TV.
2. Geo: The combination of GPS chips in mobile phones, social networks, and increasingly innovative mobile apps means that geolocation is increasingly becoming a necessary feature for any killer app.  I’m not just talking about social broadcasting apps like Foursquare and Gowalla.  The advent of Geo APIs from Twitter , SimpleGeo, and hopefully Facebook will change the game by adding rich layers of geo-related data to all sorts of apps.  Twitter just recently launched its own Geo API for Twitter apps and acquired Mixer Labs, which created the GeoAPI.
3. Realtime Search: After licensing realtime data streams from Twitter, Facebook, MySpace, and others, Google and Bing are quickly ramping up their realtime search.  But realtime search is still treated as a silo, and is not regularly surfaced in the main search results page.  In 2010, I expect that to change as the search engines learn for what types of searches it makes sense to show Tweets and other realtime updates.  In the meantime, a gaggle of realtime search startups such as Collecta, OneRiot, and Topsy will continue to push the ball forward on the realtime search experience.  Realtime search will also become a form of navigation, especially on Twitter and Facebook.  The key will be to combine realtime search with realtime filters so that people are delivered not only the most recent information but the most relevant and authoritative as well.
4. Chrome OS: In November, Google gave the world a sneak peek at its Chrome operating system, which is expected to be released later this year.  The Chrome OS is Google’s most direct attack on Windows with an OS built from the ground up to run Web apps fast and furious.  Already a Google is rumored to be working on a Chrome Netbook which will show the world what is possible with it a “Web OS.” It sounds like it would be perfect for Tablet computers also (see above).  Chrome is a risky bet for Google, but it is also potentially disruptive.
5. HTML5: The Web is built on HTML (Hypertext Markup Language) and the next version which has been taking form for a while is HTML5.  Already browsers such as Firefox and Google’s Chrome (the browser, not the OS) are HTML5-friendly.  Once HTML5 becomes more widespread across the Web, it will reduce the need for Flash or Silverlight plug-ins to view videos, animations, or other rich applications.  They will all just be Web-native.  HTML5 also supports offline data storage, drag-and-drop, and other features which can make Web apps act more like desktop apps.  A lot of Websites will be putting HTML5 under the hood in 2010.
6. Mobile Video: With video cameras integrated into the latest iPhone 3GS and other Web phones, live video streaming apps are becoming more commonplace—both streaming from phones and to them.  As mobile data networks beef up their 3G bandwidth and even start to tiptoe into true broadband with 4G (which Verizon is heading towards with its next-gen LTE network), mobile video usage will take off.
7. Augmented Reality: One of the coolest ways to use the camera lens on a mobile phone is with the increasing array of augmented reality apps.  They add a layer of data to reality by placing everything from photos to Tweets to business listings directly on top of the live live image captured by the camera.  Tonchidot’s Sekai Camera, Layar, GraffitiGeo and even Yelp are examples of augmented reality apps.
8. Mobile Transactions: As mobile phones become full-fledged computers, they can be used for mobile commerce also.  One area poised to take off in 2010 are mobile payments and transactions.  Twitter founder Jack Dorsey’s latest startup Square turns the iPhone into a credit card reader.  Verifone has its competing product, as does Mophie.  The idea is that any mobile phone can become a point of sale, and those mobile transactions can tie into back-end accounting, CRM, and other enterprise systems.
9. Android: Last year saw the launch of nearly two dozen Android-powered phones, including the Verizon Droid.  In a few days, Google’s Nexus One will launch as the first Android phone which can be unlocked from any given carrier (it is launching with T-Mobile). Android is Google’s answer to the iPhone, and as it reaches critical mass across multiple carriers and handsets it is becoming increasingly attractive to developers.  There are already more than 10,000 apps on Android, next year there will be even more.  And other devices running on the mobile OS are launching as well.
10. Social CRM: We’ve seen the rise of Twitter and Facebook as social communication tools.  This year, those modes of realtime communication will find their way deeper into the enterprise.  Salesforce.com is set to launch Chatter, it’s realtime stream of enterprise data which interfaces with Twitter and Facebook and turn them into business tools. Startups like Yammer and Bantam Live are also making business more social.

via TechCrunch

Adobe in Push to Spread Web Video to TV Sets

The denizens of Hollywood and Silicon Valley have, by and large, vastly different value systems, role models, even tastes in cars, food and clothing.

But they increasingly agree on one thing: a standard for online video called Adobe Flash.

Flash was once known primarily as the technology behind those niggling Web ads in the 1990s that gyrated and flickered on the screen. Today, it is a ubiquitous but behind-the-scenes Web format used to display Facebook applications, interactive ads and, most notably, the video on sites like YouTube and Hulu.com.

Now Adobe Systems, which owns the technology and sells the tools to create and distribute it, wants to extend Flash’s reach even further. On Monday, Adobe’s chief executive, Shantanu Narayen, will announce at the annual National Association of Broadcasters convention in Las Vegas that Adobe is extending Flash to the television screen. He expects TVs and set-top boxes that support the Flash format to start selling later this year.

For consumers, what sounds like a bit of inconsequential Internet plumbing actually means that a long overhyped notion is a step closer to reality: viewing a video clip or Internet application on a TV or mobile phone.

For Hollywood studios and other content creators, a single format for Web video is even more enticing. It means they can create their entertainment once in Flash — as the animated documentary “Waltz With Bashir,” from Sony Pictures Classics, was made — and distribute it cheaply throughout the expanding ecosystem of digital devices.

“Coming generations of consumers clearly expect to get their content wherever they want on it, on any device, when they want it,” said Bud Albers, the chief technology officer of the Disney Interactive Media Group, who will join Adobe executives at the convention to voice Disney’s support for the Flash format. “This gets us where we want to go.”

See the full article at the NY Times.