A recent article over at Mashable looked at some Nielsen statistics regarding the concurrent use of television and a computer. The general trend indicates that households are growing more comfortable with the idea of using a computer (most likely a notebook) while watching their favorite programs. The surge of real-time social media (like Twitter and Facebook) is probably a big factor.
There have been some neat experiments with convergent programming such as sporting events delivering stats and alternate views during games, adding additional content to repeated shows and of course the ever-present user interaction on Twitter and show bulletin boards.
As multi-platform viewership continues to grow, how will networks and companies take advantage of it?
Some interesting stats from Nielsen:
| Dec 2009 | June 2009 | Dec 2008 | % Diff Yr to Yr | |
|---|---|---|---|---|
| % of persons using TV / Internet simultaneously | 59.0% | 56.9% | 57.5% | 2.7% |
| Estimated number of persons using TV / Internet simultaneously | 134,056 | 128,047 | 128,167 | 4.6% |
| Time spent simultaneously using TV / Internet per person in hours:minutes | 3:30 | 2:39 | 2:36 | 34.5% |
| Average % of TV time Panelists spent also using the Internet | 3.1% | 2.7% | 2.4% | 29.7% |
| Average % of Internet time Panelists spent also using TV | 34.0% | 27.9% | 29.9% | 13.9% |

After twitter, now it’s Digg who’s decided to replace MySQL and most of their infrastructure components and move away from LAMP to another architecture called NoSQL that is based in Cassandra, an open source project that develops a highly scalable second-generation distributed database.
Cassandra was open sourced by Facebook in 2008 and is licensed under the Apache License. The reason for this move, as explained by Digg, is the increasing difficulty of building a high-performance, write-intensive application on a data set that is growing quickly, with no end in sight. This growth has forced them into horizontal and vertical partitioning strategies that have eliminated most of the value of a relational database, while still incurring all the overhead.
For back reference, MySQL was recently purchased by corporate database giant Oracle and that has a lot of developers very nervous to commit long-term to MySQL.

If you are still wondering why Google is pushing so hard with its new product Buzz, it is because it wants in on social traffic. For many sites on the Web, social traffic coming through Facebook, Twitter, and MySpace is beginning to rival, and in some cases overtake, search traffic as the single biggest source of traffic. This traffic comes from shared links, photos, and videos. By its own numbers, 5 billion pieces of content are shared on Facebook every month.
What isn’t easily appreciated is the extent to which such social sharing is tied to different identity and authentication platforms across the Web. If you can log into a site easily using your Facebook or Twitter account, it is easier to broadcast links from that site to your friends.

To get a sense of which services on the Web drive the most sharing, I asked Gigya for some stats. Gigya powers sharing widgets on more than 5,000 content sites, including ABC.com. NBA.com, PGA.com, Answers.com, and Reuters. Consumers can click a share button on these sites and send an article link, photo, or video via a menu of different services including Facebook, Twitter, MySpace, Yahoo Mail, Gmail, and AOL. Over the past 30 days, people have shared almost a million items over the Gigya network. Facebook and Twitter dominate with about three quarters of all shared items between them. Here is how the services break down (note that these are relative numbers) :
Distribution of shared items
Facebook: 44%
Twitter: 29%
Yahoo:18%
MySpace:9%
It makes sense, people prefer to broadcast links rather than share them one at a time via email. Although Yahoo makes a strong third-place showing. When it comes to authentication, simply using your existing username and password to log into another site, Facebook is still the most popular via Facebook Connect, but only just barely. Google via Gmail and Yahoo are almost equally popular, at least on certain types of sites where people are just reading for themselves like news sites. On entertainment sites where people are more likely to share content, Facebook Connect makes up the majority of logins.
Now that the aughts are behind us, we can start the new decade with a bang. So many new technologies are ready to make a big impact this year. Some of them will be brand new, but many have been gestating and are now ready to hatch. If there is any theme here it is the mobile Web. As I think through the top ten technologies that will rock 2010, more than half of them are mobile. But those technologies are tied to advances in the overall Web as well.
Below is TechCrunch’s list of the ten technologies that will leave the biggest marks on 2010:
The Tablet: It’s the most anticipated product of the year. The mythical tablet computer (which everyone seems to be working on). There are beautiful Android tablets, concept tablets, and, of course, the one tablet which could define the category, the Apple Tablet. Or iSlate or whatever it’s called. If Steve Jobs is not working on a tablet, he’d better come up with one because anything else will be a huge disappointment.Why do we need yet another computer in between a laptop and an iPhone? We won’t really know until we have it. But the answer lies in the fact that increasingly the Web is all you need. As all of our apps and data and social lives move to the Web, the Tablet is the incarnation of the Web in device form, stripped down to its essentials. It will also be a superior e-reader for digital books, newspapers, and magazines, and a portable Web TV.
Chrome OS: In November, Google gave the world a sneak peek at its Chrome operating system, which is expected to be released later this year. The Chrome OS is Google’s most direct attack on Windows with an OS built from the ground up to run Web apps fast and furious. Already a Google is rumored to be working on a Chrome Netbook which will show the world what is possible with it a “Web OS.” It sounds like it would be perfect for Tablet computers also (see above). Chrome is a risky bet for Google, but it is also potentially disruptive.
Android: Last year saw the launch of nearly two dozen Android-powered phones, including the Verizon Droid. In a few days, Google’s Nexus One will launch as the first Android phone which can be unlocked from any given carrier (it is launching with T-Mobile). Android is Google’s answer to the iPhone, and as it reaches critical mass across multiple carriers and handsets it is becoming increasingly attractive to developers. There are already more than 10,000 apps on Android, next year there will be even more. And other devices running on the mobile OS are launching as well.via TechCrunch
Seesmic, maker of popular desktop and mobile Twitter clients, has just acquired Ping.fm — a service that lets users post to 50 social networks with a single status update — for an undisclosed sum.
The acquisition includes both talent and technology, so Ping.fm co-founders Adam Duffy and Sean McCullough are now Seesmic shareholders and key members of the management team. They will begin immediately integrating Ping.fm technology into Seesmic applications.
Sometime in January you can expect updates to Seesmic’s Blackberry, Android, web, Windows and OSX (via Air) apps. Each will add advanced Ping.fm integration, supporting the ability to post to 50 social networks with a single update, special Ping.fm triggers to specify posting to specific social sites, and the option of using Ping.fm’s e-mail, SMS and chat functionality.
Ping.fm currently boasts 200,000 updates a day from its 500,000 registered members. More than 100 applications already use the Ping.fm API for cross-posting purposes, and although Seesmic will assume full control of the platform, they’re committed to maintaining it and supporting the developer community.
The maneuver no doubt means that Seesmic is now infringing upon TweetDeck’s territory and mission with ambitions to be much more than just a Twitter client. Ultimately, Seesmic aims to be your primary gateway to the social web and to serve 1,000,000 updates per day in 2010.