Facebook is the most valuable source of traffic

Between search engines and social media, there are a lot of different ways that people can get to your website. But which of these sources provides loyal users that come back to your site multiple times?

That’s the subject of a new study by ad network Chitika, who analyzed the browsing habits of 33 million unique users over the course of September.

According to their findings, Facebook provides the most loyal visitors, with 20% of those that originate from the social network in turn visiting the site they landed upon four or more times in a week. Among other social media sites, Digg traffic produced loyal users 16% of the time, while Twitter traffic was only good for 11% loyalty.
In the realm of search engines, Yahoo provides the most loyal visitors at 15%, followed by Google and Bing with around 12% each.

The finding that social sites provide stickier traffic isn’t surprising, but what implications do the loyalty rankings for Facebook, Digg, and Twitter have, if any? Perhaps that in the long-run, encouraging your visitors to share on Facebook might have the most value, even if it doesn’t provide the most short-term traffic.

That said, it’s easy enough to provide sharing options for a multitude of social media sites (case in point, this post!), so you can probably file this under the “nice to know” category of statistics and use your own analytics to gauge what is and isn’t working.

See the original article at Mashable.

PostRank combines Google Analytics with social media stats

Traditional web analytics tools like Google Analytics are a great for both small and large bloggers and publishers. However, traffic data can only tell you so much.

As conversations surrounding blog posts start to take in place other places (Twitter, Facebook, FriendFeed, etc.) and people use tumble blogs like Tumblr and Posterous to quickly comment and share helpful information, tracking that data and its correlation to overall traffic numbers can become really, really helpful.


For smaller publishers or bloggers, getting all of this information in one place can be difficult. Today, PostRank is publicly launching PostRank Analytics as a way to capture social engagement and traditional metrics all in one place.


When you sign-up for a PostRank Analytics account, you just need to enter in your blog address and connect your Google Analytics account. You can also enter in your Twitter username, so that your Twitter follower stats can be monitored in tandem with your web traffic.

What PostRank Analytics does is take the Google Analytics data and show you the pageviews, Twitter followers and “engagement score” for the day before. You can see how your figures stand up over time, by week, month or quarter.

See the full article at Mashable.

U.S. visits to Facebook gcontinue to grow

U.S. visits to Facebook grew 149% in February compared with the same month a year earlier, according to Hitwise. That pushed Facebook’s market share among users in the United States visiting social networking sites to 36% last month – still behind MySpace, which enjoys a 52% market share despite a 28% percentage drop. MySpace also continues to lead in time spent among the top 5 social networking sites with an average 29:38 per users per month.

Market share of U.S. Internet visits to top five social networking Web sites
Rank   Name            Feb. 2008       Jan. 2009       Feb. 2009       Y/Y percent change
1     MySpace                 72.92%           57.08%              52.21%               -28%
2     Facebook               14.46%            31.15%             36.03%              149%
3     Tagged                     0.65%               2.33%               2.47%              280%
4     MyYearbook            1.17%               1.67%                1.63%              39%
5     Classmates            1.03%              0.80%               0.82%               -20%
Source: Hitwise

Average U.S. time spent among top five social networking Web sites
Rank     Name          February 2008       February 2009     Y/Y percent change
1       MySpace                 30:07                             29:38                      -2%
2       Facebook               21:00                             22:12                       6%
3       Tagged                    24:56                             26:22                      6%
4       MyYearbook            31:35                             25:22                   -20%
5       Classmates            10:19                             11:14                      9%
Source: Hitwise

Times Square To Become Giant Pedestrian Mall

Times Square NYC The Great White Way is on the fast track to becoming a pedestrian mall.

New York City Mayor Michael Bloomberg has announced experimental plans to close part of Broadway to vehicles.

But as CBS 2 HD has discovered, not everyone is on board.

“This midtown traffic mess is one of those problems everyone always talks about and you always say there’s nothing you can do about it, well, we’re going to try and do something about it,” Bloomberg said on Thursday.

The mayor announced an ambitious plan to actually close blocks of Broadway for pedestrians.

“We expect both travel times and safety to improve and in some cases substantially,” Bloomberg added.

The mayor’s plan, according to published reports, would be to close Broadway from 42nd to 47th streets and put chairs, benches and cafe tables where taxis and trucks usually go. The mayor’s vision would resemble last summer’s Broadway Boulevard Project below 42nd Street, which is still in effect.

See the full article at WCBS.

Social Networks: Facebook Takes Over Top Spot, Twitter Climbs

With Facebook officially turning five years old recently, combined with the site surging past MySpace in Monthly Unique Visitors, it seems like a good time to take a little deeper look at the social networking giants.

It’s hard to believe that last year around this time we discussing the effects of bad PR for Facebook and if the site had ‘jumped the shark,’ but those arguments now seem to more appropriately apply to other properties.

A year ago, we ranked the top 25 social networking sites by monthly visits, and I was curious to see how the positions would change if we re-ranked those same sites with the most recent figures.

See the full article at Compete.com.