Traditional web analytics tools like Google Analytics are a great for both small and large bloggers and publishers. However, traffic data can only tell you so much.
As conversations surrounding blog posts start to take in place other places (Twitter, Facebook, FriendFeed, etc.) and people use tumble blogs like Tumblr and Posterous to quickly comment and share helpful information, tracking that data and its correlation to overall traffic numbers can become really, really helpful.
For smaller publishers or bloggers, getting all of this information in one place can be difficult. Today, PostRank is publicly launching PostRank Analytics as a way to capture social engagement and traditional metrics all in one place.
When you sign-up for a PostRank Analytics account, you just need to enter in your blog address and connect your Google Analytics account. You can also enter in your Twitter username, so that your Twitter follower stats can be monitored in tandem with your web traffic.
What PostRank Analytics does is take the Google Analytics data and show you the pageviews, Twitter followers and “engagement score” for the day before. You can see how your figures stand up over time, by week, month or quarter.
See the full article at Mashable.
Today, Ning is about to deliver some of that functionality to their 700,000 social network creators with Ning Apps, giving them more than 90 new toys — think apps like Qik, Twitter, Ustream, Box.net, Tokbox, WordPress, Mailchimp, and PollDaddy — that they can use to enhance their individual networks.
The new apps aren’t just social in nature, but impressively functional, combining passion and purpose for all niche audiences. So groups that want to create their own store or sell items (like music) can select from 10 different e-commerce apps. Networks looking to collaborate can tap into 18 different options like wikis, file storage (via Box.net), docs (via Google Docs), video chat (via ToxBox), and whiteboards (via Huddle).
We’ve included a partial list below, but we think a few key apps of note are Cartfly, Wildfire, and Tickets by Ticketmaster. Cartfly will enable any social network creator to create a custom store front to sell merchandise. Wildfire can be used by the social causes crowds to raise funds and create challenges. And Tickets by Ticketmaster (LiveNation and Amiando have apps too) will make it possible for big (and small) ticket bands to promote their shows and sell tickets.
See more at Mashable.
Ning is going to be reaching a big milestone this week, when it sees its one millionth social network created on its self-serve platform. Ning, which had its initial beta launch in 2005 and ‘full’ launch in 2007, makes it easy for people to create niche social networks focused on the topics they care about.
Ning continues to grow steadily despite the fact that it banned ‘adult’ social networks late last year (some had suggested that the site relied on these adult networks to drive a significant amount of traffic, which isn’t the case). Ning now reports 22 million registered users overall, 700,000 of whom have created their own networks. Of the 1 million networks created, 200,000 remain active, across which 2.5 million new pieces of content (including comments and photos, and other media) are added per day.
Recently the site has been adding a number of new features that help its network creators spruce up their networks, including a persistent chat feature similar to Facebook Chat. The site also recently revamped its homepage at Ning.com to make it easier for users to manage their activity on multiple social networks and to discover new ones. Network Creators can also access a new directory of OpenSocial applications which run the gamut from games and Ecards to enhanced messaging services.
Because many of its users (particularly network creators) tend to be quite passionate about the sites they’ve built, Ning hasn’t been without its share of controversy, but its continued growth seems to indicate that most users are satisfied.
See the original article at TechCrunch.
The apps looks like everything that Web 2.0 was promised to be for musicians, wrapped up in an incredibly slick package. The app seamlessly combines streaming music with custom playlists; a Twitter-like social network within Nine Inch Nail’s own network (that’s location-aware, so you can look up where messages came from in Google Earth on your desktop); fan-submitted images and media from every NIN concert ever (also location tagged); and of course, an iPhone-friendly version of the website within the app.
It sounds a lot like the future of music in a box, if you ask me. The reason he was able to build this, and you don’t see something like it coming from the mainstream industry, he says, is that "anyone who’s an executive at a record label does not understand what the internet is, how it works, how people use it, how fans and consumers interact – no idea."
The app will be free should go live in the next couple of days after it gets final approval from Apple. They’re already working on Version 2.0 for iPhone 3.0, which will include Google Maps integration and Push notification.
Also, if you didn’t know already, he’s on Twitter, and actually writes his own tweets, unlike some celebrities.
See the full article at Gizmodo.
If you’re a publisher using images in your site or blog, and you’re willing to sacrifice a little real estate inside your images, you could be poised to make a nice little chunk of change from Pixazza.
The site, which launches today and hopes to be the AdSense for images, uses crowdsourcing to match products in photos on participating sites with similar products available for purchase, and essentially turns bloggers and content creators into affiliate marketers who can cash in on Pixazza’s merchant network.
Since products within photos — namely fashion-related items to begin with — are matched by real people to similar products available for purchase through Pixazza’s merchant network, site visitors can mouse over images to click to buy items they like, and you, the site publisher, get a piece of the action.
Merchants in Pixazza’s shopper catalogue include power-packed retail operations like Zappos, Amazon, BlueFly, Pacsun, Torrid, and Rampage. And if you’re looking to earn a little extra dough, you can sign up to be one their human-powered product matching investigators. The money you make from Pixazza, however, directly correlates to transactions that occur as a result of the products you identified, so it’s 100% commission base.
See the full article at Mashable.