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	<title>Stormseed &#187; portable</title>
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		<title>Dip and Squeeze: Heinz Reinvents the Ketchup Packet</title>
		<link>http://stormseed.com/2010/02/22/dip-and-squeeze-heinz-reinvents-the-ketchup-packet/</link>
		<comments>http://stormseed.com/2010/02/22/dip-and-squeeze-heinz-reinvents-the-ketchup-packet/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 00:38:00 +0000</pubDate>
		<dc:creator>Chris Benjamin</dc:creator>
				<category><![CDATA[Beaglebits]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[hamburger]]></category>
		<category><![CDATA[heinz]]></category>
		<category><![CDATA[ketchup]]></category>
		<category><![CDATA[mcdonalds]]></category>
		<category><![CDATA[portable]]></category>

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		<description><![CDATA[For years, we who partake in fast food have been stuck with a dilemma when it comes to dunking our fries in ketchup: We&#8217;d have to empty the packet onto the paper on the tray. Or put it on a napkin that may have already been touched by lord knows who. Tasty, tasty way to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://stormseed.com/files/2010/02/image3.png" rel="lightbox[641]" title="image"><img style="border-right-width: 0px;margin: 0px 0px 0px 5px;border-top-width: 0px;border-bottom-width: 0px;border-left-width: 0px" title="image" border="0" alt="image" align="right" src="http://stormseed.com/files/2010/02/image_thumb3.png" width="390" height="419" /></a> For years, we who partake in fast food have been stuck with a dilemma when it comes to dunking our fries in ketchup: We&#8217;d have to empty the packet onto the paper on the tray. Or put it on a napkin that may have already been touched by lord knows who. Tasty, tasty way to catch H1N1 perhaps!? </p>
<p>Thankfully, the good people at <a class="zem_slink" title="H. J. Heinz Company" href="http://www.heinz.com/" rel="homepage">Heinz</a> have&#8211;after 30 years&#8211;heard our plea. They have <a href="http://www.facebook.com/HeinzKetchup#%21/HeinzKetchup?v=app_7146470109">redesigned the ketchup packet</a>, and there shall be much rejoicing in the streets. </p>
<p>The new packet can be opened in not one, but two ways. The end can be torn away so the ketchup can be a topping on, say, a burger (or <a class="zem_slink" title="Cap&#39;n Crunch" href="http://en.wikipedia.org/wiki/Cap%27n_Crunch" rel="wikipedia">Cap&#8217;n Crunch</a>, if that&#8217;s your thing). But the really cool part is that the other end rips away to create a dunking container for fries, one of the most popular applications for ketchup. </p>
<p>Seattle ketchup enthusiast Jonathan Fuchs told me he loves the new design. &quot;This is progress,&quot; he said. &quot;I think the world is becoming a better place.&quot; </p>
<p>Maybe it&#8217;s not the most radical of designs&#8211;<a class="zem_slink" title="McDonald&#39;s" href="http://www.mcdonalds.com/" rel="homepage">McDonald&#8217;s</a> has had dunking containers for its <a class="zem_slink" title="Chicken McNuggets" href="http://en.wikipedia.org/wiki/Chicken_McNuggets" rel="wikipedia">McNuggets</a> for years&#8211;but it is noteworthy that a corporation like Heinz looked at the design of one of its best-known products and determined it was time for a redesign. </p>
<p>It&#8217;s good to know that my children will never know a world where you have to smear ketchup on a napkin to enjoy your fries.</p>
</p>
<p>See the original article at <a href="http://news.cnet.com/8301-17938_105-10447881-1.html" target="_blank">Crave</a> and <a href="http://www.crunchgear.com/2010/02/04/the-future-to-go-heinz-reinvents-the-ketchup-packet/">CrunchGear</a>. </p>
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