Average Social Gamer Is a 43-Year-Old Woman

Rightly or wrongly, many people have a picture in their minds of the average online gamer, and it probably involves someone not yet old enough to vote, huddled in their parents’ basement killing dwarves with mystic powers in games like World of Warcraft. A growing category of what are called “social games,” however, appeals to a much different demographic, according to a recent study. The study — sponsored by PopCap, creator of popular social games such as Bejeweled and Insaniquarium — looked at game players in both the United States and the United Kingdom, and found that the average player of these online social games is a 43-year-old woman.

More than 24 percent of those who responded to the survey (full results in PDF form here) said they regularly play social games, a category that includes Facebook games such as Farmville, Mafia Wars and Happy Aquarium. According to survey company Info Solutions Group, that level of response suggests a total social gaming population of approximately 100 million. Social gamers were defined as those who said they play games on social networking sites such as Facebook and MySpace at least once a week. The market for social games has been growing so quickly that companies that make them, such as Zynga and Crowdstar, have become investment and acquisition targets.

Social gaming seems to appeal to a much older demographic than traditional video games, perhaps in part because social games are easier to play for short periods of time, are largely free, and don’t involve sophisticated equipment or gratuitous violence. According to a recent survey by Royal Pingdom, the average age of social networking site users in general is also older — the largest single group is between 35 and 44 years of age. More than 60 percent of Facebook users are over 35.

The PopCap study showed that 55 percent of all social gamers in the U.S. are women, as are almost 60 percent of those in the UK. The average age in the U.S. is 48, which is substantially older than the 38-year-old average in the UK, and 46 percent of American social gamers are 50 or older, compared with just 23 percent in the UK. Only 6 percent of all social gamers are age 21 or younger.

According to the survey, women make up the majority of avid social gamers, with 38 percent of female social gamers saying they play social games several times a day, vs. just 29 percent of males. Women are also more likely to play social games with their real-world friends than men are (68 percent vs. 56 percent) and are nearly twice as likely as men to play social games with relatives (46 percent vs. 29 percent). The vast majority (95 percent) of social gamers play multiple times per week, and nearly two-thirds play at least once a day.

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Facebook Drives 44 Percent Of Social Sharing On The Web

If you are still wondering why Google is pushing so hard with its new product Buzz, it is because it wants in on social traffic. For many sites on the Web, social traffic coming through Facebook, Twitter, and MySpace is beginning to rival, and in some cases overtake, search traffic as the single biggest source of traffic. This traffic comes from shared links, photos, and videos. By its own numbers, 5 billion pieces of content are shared on Facebook every month.

What isn’t easily appreciated is the extent to which such social sharing is tied to different identity and authentication platforms across the Web. If you can log into a site easily using your Facebook or Twitter account, it is easier to broadcast links from that site to your friends.

To get a sense of which services on the Web drive the most sharing, I asked Gigya for some stats. Gigya powers sharing widgets on more than 5,000 content sites, including ABC.com. NBA.com, PGA.com, Answers.com, and Reuters. Consumers can click a share button on these sites and send an article link, photo, or video via a menu of different services including Facebook, Twitter, MySpace, Yahoo Mail, Gmail, and AOL. Over the past 30 days, people have shared almost a million items over the Gigya network. Facebook and Twitter dominate with about three quarters of all shared items between them. Here is how the services break down (note that these are relative numbers) :

Distribution of shared items
Facebook: 44%
Twitter: 29%
Yahoo:18%
MySpace:9%

It makes sense, people prefer to broadcast links rather than share them one at a time via email. Although Yahoo makes a strong third-place showing. When it comes to authentication, simply using your existing username and password to log into another site, Facebook is still the most popular via Facebook Connect, but only just barely. Google via Gmail and Yahoo are almost equally popular, at least on certain types of sites where people are just reading for themselves like news sites. On entertainment sites where people are more likely to share content, Facebook Connect makes up the majority of logins.

Core MySpace Executive Team “Definitely Out.” Expect Announcement Soon.

News Corp., under new CEO of Digital Media Jonathan Miller, is looking to replace MySpace CEO and cofounder Chris DeWolfe. We’ve confirmed that things are actually moving much faster than we first understood, and that a decision has already been made to terminate Chris DeWolfe’s employment with MySpace. We’ve also been told that the core MySpace executive team will follow.

MySpace has a dozen or so “execs,” but our guess is that it’s the very senior team that will be terminated: cofounders Chris DeWolfe (CEO), Tom Anderson (President) and Aber Whitcomb (CTO). Removing any more of the team would be much more than a morale blow to the company – it would also bring operations to a screaming halt.

Our understanding is that a new CEO has already been recruited and is in the final stages of contract negotiations. An announcement could come as soon as this week or next. We’ll be posting a shortlist of who we believe are the likely candidates for the CEO position shortly.

See the original article at TechCrunch.

Yahoo’s New Artist Pages Aggregate Online Music From Across the Web

The Web has transformed and spread around music content – people can find music at Last.fm, iTunes, and YouTube, among dozens of other services. MySpace has become the epicenter of the music scene and the preferred platform for artist web pages, but it doesn’t bring together all of the platforms for music distribution available on the Web.

Yahoo’s relaunched Artist Pages, however, do just that. From one webpage, users have access to a dashboard filled with content related to their favorite artists. YouTube videos, the iTunes music store, Pandora, Last.fm, concert information, and Flickr photos are all available in one simple and clean interface.

It may not be as flashy or image-heavy as a MySpace Music page, but it certainly gives MySpace a run for its money in terms of functionality and customization, and Yahoo’s plans to open it up to third-parties makes it an even more appealing option to music artists.

The Yahoo Artist Page Interface

The interface bares no resemblance to the old Yahoo Music artist page or even the MySpace Music page. Instead, Yahoo seems to have opted for a cleaner, simpler interface that boxes up the key content.

The top links users to videos, discography, tracks, photos, or concert information, although all of that content is available from the start page. Concert information is viewable via a Yahoo Upcoming widget and vdeos are available in the center column, both from Yahoo and from YouTube, just for starters.

See the full article at Mashable.

Social Web sites face transparency questions

Yelp.com prides itself on being a site where people can write reviews about pretty much anything and connect with similarly critical peers. Yet as the site grows, some of the businesses scrutinized on Yelp are turning the tables and griping about the company itself.

The complaints highlight an irony for Web sites that stimulate online communities and let users speak their minds. As the sites make the world more transparent, giving people the power to discuss everything from a great pizza to a bad date, the sites’ own transparency is often questionable, as consumers and businesses struggle to understand how they operate.

This tug of war has become increasingly public with the explosive popularity of social Web sites like Facebook, Twitter and MySpace, as well as niche sites like Yelp, which has more than 5 million reviews on establishments in dozens of cities.

Properly balancing the interests of various constituencies — and retaining their loyalty, perhaps through improved channels of communications — will prove key to whether the sites can grow into vibrant, moneymaking operations for years to come…

See the full article at Yahoo News.