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Facebook Drives 44 Percent Of Social Sharing On The Web

Chris Benjamin — Wed, 17 Feb 2010 13:36:00 +0000

If you are still wondering why Google is pushing so hard with its new product Buzz, it is because it wants in on social traffic. For many sites on the Web, social traffic coming through Facebook, Twitter, and MySpace is beginning to rival, and in some cases overtake, search traffic as the single biggest source of traffic. This traffic comes from shared links, photos, and videos. By its own numbers, 5 billion pieces of content are shared on Facebook every month.

What isn’t easily appreciated is the extent to which such social sharing is tied to different identity and authentication platforms across the Web. If you can log into a site easily using your Facebook or Twitter account, it is easier to broadcast links from that site to your friends.

To get a sense of which services on the Web drive the most sharing, I asked Gigya for some stats. Gigya powers sharing widgets on more than 5,000 content sites, including ABC.com. NBA.com, PGA.com, Answers.com, and Reuters. Consumers can click a share button on these sites and send an article link, photo, or video via a menu of different services including Facebook, Twitter, MySpace, Yahoo Mail, Gmail, and AOL. Over the past 30 days, people have shared almost a million items over the Gigya network. Facebook and Twitter dominate with about three quarters of all shared items between them. Here is how the services break down (note that these are relative numbers) :

Distribution of shared items
Facebook: 44%
Twitter: 29%
Yahoo:18%
MySpace:9%

It makes sense, people prefer to broadcast links rather than share them one at a time via email. Although Yahoo makes a strong third-place showing. When it comes to authentication, simply using your existing username and password to log into another site, Facebook is still the most popular via Facebook Connect, but only just barely. Google via Gmail and Yahoo are almost equally popular, at least on certain types of sites where people are just reading for themselves like news sites. On entertainment sites where people are more likely to share content, Facebook Connect makes up the majority of logins.

See more stats and the full article at TechCrunch.

Apple and Google just tag teamed the U.S. carriers

Chris Benjamin — Wed, 06 Jan 2010 13:20:31 +0000

Google’s event today was supposed to be about one device, the Nexus One. Instead, we heard a lot of: “more devices,” more manufacturers,” “more carriers,” “this is just the beginning.” Today was not about one device, it was about Google’s first step in helping to reshape the mobile landscape in the U.S. And thanks to the groundwork laid by Apple, it just might work.

Think about your cellphone and cellular service five years ago. Both were likely horrible. But you were content in your misery, because you didn’t know any better. Then came the iPhone. It was a mobile device that was so good, people were willing to ditch their existing service providers en masse (I did) to go to the only one that had it: AT&T. And while you might think that would be a big plus for AT&T, it actually shifted a massive amount of industry power to Apple. They had the device that everyone wanted. And they used that leverage to renegotiate their exclusive deal with AT&T to pay out a huge amount of money for each device sold.

Sure, there were hot selling mobile devices before it — the Motorola RAZR, for example, was the best selling phone for many years in a row — but the iPhone had two advantages: 1) Thanks to Apple’s complete control over the device, including, maybe most importantly, its software, they created a user experience that the RAZR never could. 2) Thanks to the App Store, there is some amount of lock-in to the device because users are spending a ton of money on apps and if they switch phones, those all go away.

With the iPhone, Apple has created a device that all the other U.S. carriers lust after. And that, in turn, has allowed Google to come along with Android. When the G1 launched a little over a year ago, it was the first of many devices to be heralded as a “iPhone killer.” It wasn’t. But Google didn’t care about that. All that mattered to them at the time was getting their foot in the door of an industry that they, like Apple, had not at all been a part of leading up to that first device. It worked. The carriers were so desperate for an “iPhone killer” that they seemed willing and ready to negotiate with Google to get as many devices out there as possible to ride the Internet-enabled smartphone tsunami that the iPhone earthquake started.

As time went on, and Apple’s exclusivity with AT&T remained intact, Google honed their skills, and improved their software. Their manufacturing partners got better too, culminating in Motorola’s Droid, released late last year. Also not an “iPhone killer,” as I wrote that the time, that device too, was never about that from Google’s perspective (though it was from Verizon’s). It was about continuing to inundate the market with their devices and gain partnerships. With some 20 Android devices now out there, the time was right for what Google did today, which is launch their own agenda to blow up mobile industry as we know it in the U.S.

Now, that may sound a bit extreme, but just look at what Google did today. They launched an unlocked phone that you can buy directly from them. Now, this first device may not have much of an impact because it’s too expensive ($529.00) for its limitations (it will only fully work on T-Mobile in the U.S.), but it’s a first step. More importantly, look at the page pictured below. Is there any question what Google is doing here? They’re taking the traditional mobile model in this country, where you first choose your carrier, and then choose your phone, and turning it upside down. It’s what Apple started with the iPhone. But Google goes farther, because they already have multiple carriers (in this case, T-Mobile and Verizon, coming this Spring).

So why on Earth are the carriers playing ball with this? Well, they really don’t have a choice. Every carrier not named AT&T does not have the iPhone, but wants it. Since they can’t have it (not yet, anyways), they’ll settle for the next best thing, which are now more clearly than ever these Android devices. Google, of course, controls those — and increasingly so, now that they’re dictating hardware specs and features to manufacturers.

And who did Google have on stage today at the event? Two CEOs of two manufacturers: HTC and Motorola. Google has these guys in their pockets because it’s not like they’re going to team up with Apple to make a device (Motorola tried, and failed). And other partners, like Microsoft, are proving to be less than ideal in an iPhone world. So with the manufacturers on its side, Google has all the leverage it needs over the carriers. And that’s why we’re seeing them fall in line with the new mobile world order. So far, it is just T-Mobile and Verizon in the U.S., but Google alluded to the fact that they’re talking to the other ones as well. That means Sprint and likely even AT&T, for the inevitable day that they do lose the iPhone exclusivity.

It’s not hard to imagine going to a website for a phone one day in the near future and seeing a list of all the carriers. And it will be even less of an issue when CDMA and GSM are replaced by LTE, which will allow for more universal devices. Google set this in motion today. And it’s a model Apple is likely to follow when the iPhone gets to more U.S. carriers. Undoubtedly, the other big players, BlackBerry and maybe even Palm would like to do this too, but they haven’t had either the leverage, or the gall, to stand up to the carriers in this country the way Apple and Google have. Maybe they will in the future. But to the victors go the spoils.

Read the entire article at TechCrunch.

Ten technologies that will rock 2010

Chris Benjamin — Tue, 05 Jan 2010 12:45:55 +0000

Now that the aughts are behind us, we can start the new decade with a bang. So many new technologies are ready to make a big impact this year. Some of them will be brand new, but many have been gestating and are now ready to hatch. If there is any theme here it is the mobile Web. As I think through the top ten technologies that will rock 2010, more than half of them are mobile. But those technologies are tied to advances in the overall Web as well.

Below is TechCrunch’s list of the ten technologies that will leave the biggest marks on 2010:

The Tablet: It’s the most anticipated product of the year. The mythical tablet computer (which everyone seems to be working on). There are beautiful Android tablets, concept tablets, and, of course, the one tablet which could define the category, the Apple Tablet. Or iSlate or whatever it’s called. If Steve Jobs is not working on a tablet, he’d better come up with one because anything else will be a huge disappointment.Why do we need yet another computer in between a laptop and an iPhone? We won’t really know until we have it. But the answer lies in the fact that increasingly the Web is all you need. As all of our apps and data and social lives move to the Web, the Tablet is the incarnation of the Web in device form, stripped down to its essentials. It will also be a superior e-reader for digital books, newspapers, and magazines, and a portable Web TV.
Geo: The combination of GPS chips in mobile phones, social networks, and increasingly innovative mobile apps means that geolocation is increasingly becoming a necessary feature for any killer app. I’m not just talking about social broadcasting apps like Foursquare and Gowalla. The advent of Geo APIs from Twitter , SimpleGeo, and hopefully Facebook will change the game by adding rich layers of geo-related data to all sorts of apps. Twitter just recently launched its own Geo API for Twitter apps and acquired Mixer Labs, which created the GeoAPI.
Realtime Search: After licensing realtime data streams from Twitter, Facebook, MySpace, and others, Google and Bing are quickly ramping up their realtime search. But realtime search is still treated as a silo, and is not regularly surfaced in the main search results page. In 2010, I expect that to change as the search engines learn for what types of searches it makes sense to show Tweets and other realtime updates. In the meantime, a gaggle of realtime search startups such as Collecta, OneRiot, and Topsy will continue to push the ball forward on the realtime search experience. Realtime search will also become a form of navigation, especially on Twitter and Facebook. The key will be to combine realtime search with realtime filters so that people are delivered not only the most recent information but the most relevant and authoritative as well.
Chrome OS: In November, Google gave the world a sneak peek at its Chrome operating system, which is expected to be released later this year. The Chrome OS is Google’s most direct attack on Windows with an OS built from the ground up to run Web apps fast and furious. Already a Google is rumored to be working on a Chrome Netbook which will show the world what is possible with it a “Web OS.” It sounds like it would be perfect for Tablet computers also (see above). Chrome is a risky bet for Google, but it is also potentially disruptive.
HTML5: The Web is built on HTML (Hypertext Markup Language) and the next version which has been taking form for a while is HTML5. Already browsers such as Firefox and Google’s Chrome (the browser, not the OS) are HTML5-friendly. Once HTML5 becomes more widespread across the Web, it will reduce the need for Flash or Silverlight plug-ins to view videos, animations, or other rich applications. They will all just be Web-native. HTML5 also supports offline data storage, drag-and-drop, and other features which can make Web apps act more like desktop apps. A lot of Websites will be putting HTML5 under the hood in 2010.
Mobile Video: With video cameras integrated into the latest iPhone 3GS and other Web phones, live video streaming apps are becoming more commonplace—both streaming from phones and to them. As mobile data networks beef up their 3G bandwidth and even start to tiptoe into true broadband with 4G (which Verizon is heading towards with its next-gen LTE network), mobile video usage will take off.
Augmented Reality: One of the coolest ways to use the camera lens on a mobile phone is with the increasing array of augmented reality apps. They add a layer of data to reality by placing everything from photos to Tweets to business listings directly on top of the live live image captured by the camera. Tonchidot’s Sekai Camera, Layar, GraffitiGeo and even Yelp are examples of augmented reality apps.
Mobile Transactions: As mobile phones become full-fledged computers, they can be used for mobile commerce also. One area poised to take off in 2010 are mobile payments and transactions. Twitter founder Jack Dorsey’s latest startup Square turns the iPhone into a credit card reader. Verifone has its competing product, as does Mophie. The idea is that any mobile phone can become a point of sale, and those mobile transactions can tie into back-end accounting, CRM, and other enterprise systems.
Android: Last year saw the launch of nearly two dozen Android-powered phones, including the Verizon Droid. In a few days, Google’s Nexus One will launch as the first Android phone which can be unlocked from any given carrier (it is launching with T-Mobile). Android is Google’s answer to the iPhone, and as it reaches critical mass across multiple carriers and handsets it is becoming increasingly attractive to developers. There are already more than 10,000 apps on Android, next year there will be even more. And other devices running on the mobile OS are launching as well.
Social CRM: We’ve seen the rise of Twitter and Facebook as social communication tools. This year, those modes of realtime communication will find their way deeper into the enterprise. Salesforce.com is set to launch Chatter, it’s realtime stream of enterprise data which interfaces with Twitter and Facebook and turn them into business tools. Startups like Yammer and Bantam Live are also making business more social.

via TechCrunch

Facebook is the most valuable source of traffic

Chris Benjamin — Tue, 06 Oct 2009 22:19:35 +0000

Between search engines and social media, there are a lot of different ways that people can get to your website. But which of these sources provides loyal users that come back to your site multiple times?

That’s the subject of a new study by ad network Chitika, who analyzed the browsing habits of 33 million unique users over the course of September.

According to their findings, Facebook provides the most loyal visitors, with 20% of those that originate from the social network in turn visiting the site they landed upon four or more times in a week. Among other social media sites, Digg traffic produced loyal users 16% of the time, while Twitter traffic was only good for 11% loyalty.
In the realm of search engines, Yahoo provides the most loyal visitors at 15%, followed by Google and Bing with around 12% each.

The finding that social sites provide stickier traffic isn’t surprising, but what implications do the loyalty rankings for Facebook, Digg, and Twitter have, if any? Perhaps that in the long-run, encouraging your visitors to share on Facebook might have the most value, even if it doesn’t provide the most short-term traffic.

That said, it’s easy enough to provide sharing options for a multitude of social media sites (case in point, this post!), so you can probably file this under the “nice to know” category of statistics and use your own analytics to gauge what is and isn’t working.

See the original article at Mashable.

PostRank combines Google Analytics with social media stats

Chris Benjamin — Thu, 01 Oct 2009 13:18:10 +0000

Traditional web analytics tools like Google Analytics are a great for both small and large bloggers and publishers. However, traffic data can only tell you so much.

As conversations surrounding blog posts start to take in place other places (Twitter, Facebook, FriendFeed, etc.) and people use tumble blogs like Tumblr and Posterous to quickly comment and share helpful information, tracking that data and its correlation to overall traffic numbers can become really, really helpful.

For smaller publishers or bloggers, getting all of this information in one place can be difficult. Today, PostRank is publicly launching PostRank Analytics as a way to capture social engagement and traditional metrics all in one place.

When you sign-up for a PostRank Analytics account, you just need to enter in your blog address and connect your Google Analytics account. You can also enter in your Twitter username, so that your Twitter follower stats can be monitored in tandem with your web traffic.

What PostRank Analytics does is take the Google Analytics data and show you the pageviews, Twitter followers and “engagement score” for the day before. You can see how your figures stand up over time, by week, month or quarter.

See the full article at Mashable.

Android platform v1.5 highlights and new features

Chris Benjamin — Tue, 14 Apr 2009 16:03:54 +0000

Four months of discovery and hearsay later, the Android build that we’ve all been waiting for is near. The Android Developers Blog announced today the availability of an “early look” Android 1.5 SDK. This release seems like a mostly complete version of the final release, though Google warns that some of the APIs are bound to change.

Beyond the features that v1.5 brings to the end user (see below), the new SDK carries a few key changes:

The SDK now supports multiple versions of the platform, so developers can continue to work on applications for the current release (v1.1) while preparing their apps for the next one.
Developers can now install SDK add-ons. This allows carriers, OEMs, and other third-parties to easily expand the SDK for their needs without Google having to hold their hand.

Some important new features:

On-screen keyboard support, with support for auto-correct, text prediction, user dictionaries, and third-party keyboard layouts
Live folders (Auto-updating folder shortcuts for things such as YouTube favorites, Starred Contacts, and, with the API now available, whatever else developers conjure up)
Video Recording
MPEG4 and 3GP Video Playback
Stereo Bluetooth
Browser enhancements: New ultrafast “Squirrelfish” javascript engine, search within a page, copy and paste, UI changes
New Linux Kernel
Google Application enhancements: View Google Talk friend statuses in contacts, SMS, MMS, Gmail, and Email
New frameworks for developers to build upon: Widget creation, Live Folder creation, Raw audio recording/playback, Video recording, Speech recognition
Faster GPS, Faster camera startup, faster Gmail scrolling, and smoother browser scrolling

See the full article at MobileCrunch and the full feature list at Android.com.

My painfully poky week with IE 8 (Webware)

Chris Benjamin — Tue, 31 Mar 2009 14:17:20 +0000

In the interest of broadening my horizons, I promised Microsoft I’d give Internet Explorer 8 a fair shake by trying the browser as my default for a week.

And, boy, am I glad that week is over.

Microsoft’s browser rules the roost with about two-thirds of the market, according to Net Applications, which collects a broad set of data on which browsers people use. There’s nothing like being built into the dominant operating system for winning a popularity contest. Microsoft takes advantage of that position by building instrumentation into IE that illuminates what a typical Web user is doing.

There’s typical, and then there’s me. As somebody who spends dozens of hours a week in a Web browser, I’m sorry to say IE 8 is not for me. Although my Web-heavy lifestyle isn’t average, I believe the challenges I face on the Web foreshadow what the rest of the world will experience as the Internet inexorably encompasses ever more of our work and personal lives. I prefer browsers that aim toward where the puck is heading, as the tired but useful cliche goes.

IE 8 (download link) catches up to where the puck is today. It’s definitely a big improvement over its predecessors, with some commendable features including default support for Web standards. And I do hope people upgrade.

It’s just that in my personal experience, IE 8 not in the same league as my default browsers, Google’s Chrome or Mozilla’s Firefox.

There are competitive points from these rivals that one might have thought would weigh in to my antipathy for IE 8. Google makes a big fuss about Chrome’s high-performance JavaScript engine, which lets it run Web-based applications with greater sophistication and alacrity. Firefox fans adore the wealth of extensions that can tailor the browser to innumerable specific needs without cluttering the interface for those who don’t want those features. Microsoft counters with a study that shows its page-loading speed generally beating out rivals.

Slooooooow
In reality, it was something more mundane that gave me a Pavlovian feeling of dread when it was time to use the browser: its interface is slow.

When it was time for basic interactions such as launching new tabs, switching tabs, closing tabs, commanding IE to open pages, and scrolling through pages, I found myself all too often waiting for the browser to respond to my mouse and keyboard. I did miss some Firefox extensions, though I’m not a big user of them personally, and I did find Web applications like Gmail and Google Docs a bit slower. But those two gripes paled in comparison to performance…

See the full article at Webware.

Google Invests in Pixazza, An AdSense for Images

Chris Benjamin — Wed, 25 Mar 2009 17:23:32 +0000

If you’re a publisher using images in your site or blog, and you’re willing to sacrifice a little real estate inside your images, you could be poised to make a nice little chunk of change from Pixazza.

The site, which launches today and hopes to be the AdSense for images, uses crowdsourcing to match products in photos on participating sites with similar products available for purchase, and essentially turns bloggers and content creators into affiliate marketers who can cash in on Pixazza’s merchant network.

Publishers just need to create an account, login to the site, and embed the JavaScript code in the header section of their website. Then, by default, images — even from previously published content — are added to Pixazza’s shoppers’ queue, and once each image has been analyzed, a mouse over call to action will appear over each image.

Since products within photos — namely fashion-related items to begin with — are matched by real people to similar products available for purchase through Pixazza’s merchant network, site visitors can mouse over images to click to buy items they like, and you, the site publisher, get a piece of the action.

Merchants in Pixazza’s shopper catalogue include power-packed retail operations like Zappos, Amazon, BlueFly, Pacsun, Torrid, and Rampage. And if you’re looking to earn a little extra dough, you can sign up to be one their human-powered product matching investigators. The money you make from Pixazza, however, directly correlates to transactions that occur as a result of the products you identified, so it’s 100% commission base.

See the full article at Mashable.

Teens Capture Amazing Shots 20 Miles from Earth's Surface With a Balloon

Chris Benjamin — Fri, 20 Mar 2009 15:09:01 +0000

Using a $77 Nikon Coolpix and a $60 latex balloon filled with helium, a team of teenage students captured these remarkable shots from 20 miles above the Earth’s surface.

Radio-synced to Google Earth, the team tracked the package as it soared 885 feet per minute into the sky, taking shots on a periodic timer. The balloon eventually failed around 100,000 before the system parachuted to the ground.

See more pictures and the full article at Gizmodo.

iPhone App Causes Google To Shut Down SMS Service

Chris Benjamin — Sun, 15 Mar 2009 11:54:45 +0000

A few days ago a paid iPhone app called Infinite SMS, which let iPhone users employ Google’s free SMS gateway to send SMS messages without paying their service providers. The resulting surge in traffic on Google’s SMS gateway forced Google to block all third-party applications from using the free SMS feature — including Google’s own GTalk client.

See the article at Slashdot.