Perhaps the bulk of revenues are being plowed back into global expansion or to pay the salaries of Habbo’s 300 employees (yes, 300). But its sub-10% margins so far are underwhelming. And Habbo is supposed to be one of the shining examples of a real business based on a virtual economy. It also makes money from advertising, but the vast majority of its revenues comes from in-world gifting and virtual vanity items.

Habbo says it attracts 11.5 million unique visitors a month (based on internal Google Analytics data) and that more than 120 million Habbo characters have been created. How many have been abandoned, though, is unclear. ComScore estimates 8.7 million worldwide unique visitors in February, down from 9.3 million in December.

See the full article at TechCrunch.

This bus ad for Fitness First in Rotterdam, The Netherlands gives you the hard sell via shame. It uses a scale in the seat to display just how fat you are to everyone around.

I, for one, would be pretty pissed off if I didn’t know about this thing and sat down to wait for the bus, only to notice people laughing at my weight. It’s an attention grabbing ad, to be sure, but one that might just cross the line into ruining the bus stop rather than just advertising via it. But hey, if it’s getting people to work out at Fitness First, it’s effective.

See the original article at Gizmodo.