KFC gambling on chicken that is grilled, not fried
Would KGC ever have the same ring?
In a culinary gambit backed by buckets of big money, KFC is hoping to replicate its founder’s recipe for success with the national introduction of Kentucky Grilled Chicken.
This week’s rollout is KFC’s most ambitious attempt to win over health-conscious customers as the chain known worldwide for fried chicken tries to reinvigorate lackluster U.S. sales.
"It’s going to get people who haven’t eaten KFC for a long time to come back into our restaurants," said KFC President Roger Eaton. "It’s going to get people who have never eaten KFC to come into our restaurants."
Eaton says he spent years as part of the team tinkering with a grilled alternative, and the rollout follows KFC’s longest market test ever. It will be backed by a marketing blitz.
Grilled chicken items are staples at some KFC competitors. McDonald’s Corp. offers grilled chicken in sandwiches and wraps, and says chicken sales "continue to be extremely good." McDonald’s has also recently been emphasizing its new Southern Style Crispy Chicken sandwich, which is fried. Chick-fil-A says its Chargrilled Chicken Sandwich "continues to grow rapidly" as part of a menu offering "balanced choices" for customers.
KFC’s slow-grilled chicken drew strong reviews from the lunchtime crowd Monday at a KFC restaurant in Louisville, the chain’s hometown. Eddie Collard proclaimed grilled better than fried.
"I think the colonel would be happy," Collard said of KFC founder Colonel Harland Sanders.
Like its predecessor, Kentucky Grilled Chicken has its own secret recipe. The original copy of the recipe — a blend of six herbs and spices — will be kept in an electronic safe at company headquarters. It will sit alongside Sanders’ handwritten recipe of 11 herbs and spices coating the chain’s Original Recipe fried chicken.
The difference is in the nutritional numbers.
KFC says each piece of its grilled chicken has 70 to 180 calories and four to nine grams of fat. By contrast, the Original Recipe items have between 110 and 370 calories and 7 to 21 grams of fat, depending on the piece. The grilled chicken contains from 160 to 440 milligrams of sodium per piece, as opposed to 290 to 1,050 milligrams of sodium per piece of Original Recipe chicken.
See the full article at Yahoo News.
Study Finds Guys Aren’t That Into Girls Who Drink
Image by Ingorrr via Flickr
Sometimes when on a date with someone new, you may drink to relax a little. However, one drink may turn into five or even more than that. While drinking may loosen you up a little to have fun, a new study says that guys would rather a girl not drink when out with them.
A survey of 3,616 college students – 62 percent were women – found that women greatly overestimated the amount of alcohol a guy wanted them to drink. The women answered questions about their drinking behavior and also their thoughts on what they thought a college man would want them to drink. The men were asked about their preferences of drinking when being with a friend, date or girlfriend.
“Although traditionally, men drink more than women, research has shown that women have steadily been drinking more and more over the last several decades,” said the study’s lead author, Joseph LaBrie, associate professor of psychology at LMU. “Our research suggests women believe men find excessive drinking sexually attractive and appealing, but it appears this is a giant misperception.”
The research actually showed that 71 percent of the women thought that men wanted them to drink excessively.
As for the rest of the results, 26 percent of the women thought men wanted to be friends with a woman that drinks five or more drinks, while 17 percent of the women would be the most sexually attracted to a woman that drank five or more drinks.
[ed]Actually I think this article might be wrong – most guys can’t remember girls who drink because they’ve been drinking so much themselves…[/ed]
See the full article at InventorSpot.
Tea Bag Lighting Concept is Absolutely Tea-lightful
Korean designer Wonsik Chae‘s light concept is in the shape of a teabag filled with fluorescent molecules that react to chemicals in a teacup. The result: a new meaning to the words "tea light."
Much like normal cups of tea, you dip the teabag in to start the reaction. You then "draw a light" by pulling up the teabag and letting the fluorescent molecules slip into the chemical concoction. Draw it multiple times to make the concoction darker and thus the light brighter.
See the full article at Toxel (via Engadget).
10 Best Hamburger Fantasies Become A Reality
Sushi is so 2006 and bacon is totally 2008, but what random food fad is on the cool horizon this year? Burgers. Why burgers? They’re as all-American as you can get – even more American than apple pie and baseball, which are really just variations of German and British inventions respectively. Plus, they’re a great compliment for 2008′s just passing trend, bacon.
In honor of this great American feat of food engineering, I am proud to bring you the must-have burger gizmos of the upcoming year…
Read the full article at InventorSpot.
