Broadway sings blues over synthesizer invasion

While audiences at Broadway‘s “West Side Story” thrill to the on-stage drama, musicians in the orchestra pit are fighting a battle every bit as vicious as the Sharks-Jets rivalry.

This is gang warfare of a high-minded sort, pitting some of New York’s best live musicians against a synthesizer they fear will usurp the job of playing Leonard Bernstein‘s pulsating score.

Sophisticated synthesizers and computer-manipulated recordings are increasingly taking over orchestras. Sounding almost like real players, while costing much less, they’re especially popular with provincial or touring companies.

But until mid-July — when “West Side Story’s” producers announced that a synthesizer was replacing three live violinists and two cellists, or half the orchestra’s string section — staff violinist Paul Woodiel thought that at least the classics would be immune to the trend.

“It was the last straw for me,” Woodiel told AFP.

“I was a student and a friend of Leonard Bernstein and it’s almost certain he wouldn’t have allowed this. This isn’t dinner theater, it’s not Las Vegas. It’s Broadway and Leonard Bernstein was the greatest American musician.”

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Protect Against Kiosk-Propagated Viruses

Public kiosks, such as those used for photo printing, are exposed to thousands of USB drives and other media every month. Many of them are poorly secured and are using your media as a virus-propagation tool. Protect yourself with these simple steps.

Security blog Risky.biz reader Morgan wrote in to highlight how an unsecure photo kiosk at Big W—a Woolworth subsidiary—infected one of his flash drives with a virus.

Photo kiosks in Big W stores are allegedly infecting customers with USB-borne viruses.

The Windows-based Fuji photo kiosks located in the company’s stores apparently don’t run antivirus software, so lovely little bits of malicious software like Trojan.Poison-36 are winding up on customers’ USB keys, according to Risky Business listener and blogger Morgan Storey.

On its own, an isolated incident of a photo kiosk infecting a USB device might not be newsworthy. But what makes this item stick out is Big W’s reply to Morgan after he notified the company of the issue:

You can visit the full article at the link below to see a screenshot of the entire email but the most notable quote in the their response should give you pause.

Please note that we are currently testing anti-virus software on our Fuji photo kiosks in a number of stores, and if it is successful, we plan on rolling it out to all stores in the future.

It could be debated whether or not the virus Morgan’s flash drive picked up came from that particular photo kiosk but the people in charge of the kiosk acknowledge that the kiosks have no virus protection. All it would take for each kiosk to become a virus propagating machine then—with access to thousands of USB drives, memory sticks, and SD cards a month!—is exposure to one infected flash drive.

New York bar to set menu prices like stocks

NEW YORK (Reuters) – What’s the value of a pint of beer? Let the market decide, says a new restaurant in Manhattan where prices for food and beverages will fluctuate like stock prices in increments according to demand.

The Exchange Bar & Grill, set amid the bustling shops and pubs of the Grammercy Park neighborhood, is replete with a ticker tape flashing menu prices in red lettering as demand forces them to fluctuate.

Customers can move prices for all beverages and bar snacks such as hot wings ($7 for 6 pieces) or fried calamari ($9). The prices will fluctuate in $.25 cent increments, but will most likely plateau at a $2 change in either direction.

A glass of Guinness starts at $6 but could be pushed to a high of $8 or a low of $4, depending on popularity.

So if one drink is in heavy demand, its price will rise, causing the cost of other equivalent drinks to drop. A rush on a particular beer would increase its price, and cause other beers to drop.

The Exchange Bar & Grill has a long bar facing the ticker tape — and flat screen televisions — as well as a few tables in the back where patrons can eat in greater comfort.

Restaurants in New York and across America have had a tough year because consumers have slashed discretionary spending in a tough economic climate. New York has about 23,000 restaurants, with about 4,400 opening each year according to the city’s Department of Health, which tracks establishment licenses.

Adobe demos multi-platform app created using single code base

Christian Cantrell, a technical product manager at Adobe, has created an app for multiple platforms including OSX, Windows 7, Linux, Android, iPhone OS, iPad OS and browsers – no biggie, right? But here’s the cool bit, all the apps use the same code base. In other words, Cantrell wrote an app once and didn’t have to change it to get it on other platforms, he just needed to apply slightly different platform "wrappers".

From Cantrell’s blog: "The app is called iReverse… Although iReverse is fun to play, the most amazing thing about the project is the fact that it runs in all these different environments completely unchanged. In other words, the exact same code base is used to build versions for five different environments. There’s no other platform in the world that can boast this level of flexibility – not even close." Check it out in the video below

When one screen is just not enough

Convergence is where it’s at.

A recent article over at Mashable looked at some Nielsen statistics regarding the concurrent use of television and a computer. The general trend indicates that households are growing more comfortable with the idea of using a computer (most likely a notebook) while watching their favorite programs. The surge of real-time social media (like Twitter and Facebook) is probably a big factor.

There have been some neat experiments with convergent programming such as sporting events delivering stats and alternate views during games, adding additional content to repeated shows and of course the ever-present user interaction on Twitter and show bulletin boards.

As multi-platform viewership continues to grow, how will networks and companies take advantage of it?

Some interesting stats from Nielsen:

Fatty foods may cause cocaine-like addiction

Scientists have finally confirmed what the rest of us have suspected for years: Bacon, cheesecake, and other delicious yet fattening foods may be addictive.

A new study in rats suggests that high-fat, high-calorie foods affect the brain in much the same way as cocaine and heroin. When rats consume these foods in great enough quantities, it leads to compulsive eating habits that resemble drug addiction, the study found.

Doing drugs such as cocaine and eating too much junk food both gradually overload the so-called pleasure centers in the brain, according to Paul J. Kenny, Ph.D., an associate professor of molecular therapeutics at the Scripps Research Institute, in Jupiter, Florida. Eventually the pleasure centers "crash," and achieving the same pleasure–or even just feeling normal–requires increasing amounts of the drug or food, says Kenny, the lead author of the study.

"People know intuitively that there’s more to [overeating] than just willpower," he says. "There’s a system in the brain that’s been turned on or over-activated, and that’s driving [overeating] at some subconscious level."

In the study, published in the journal Nature Neuroscience, Kenny and his co-author studied three groups of lab rats for 40 days. One of the groups was fed regular rat food. A second was fed bacon, sausage, cheesecake, frosting, and other fattening, high-calorie foods–but only for one hour each day. The third group was allowed to pig out on the unhealthy foods for up to 23 hours a day.

They began to eat compulsively, to the point where they continued to do so in the face of pain. When the researchers applied an electric shock to the rats’ feet in the presence of the food, the rats in the first two groups were frightened away from eating. But the obese rats were not. "Their attention was solely focused on consuming food," says Kenny.

In previous studies, rats have exhibited similar brain changes when given unlimited access to cocaine or heroin. And rats have similarly ignored punishment to continue consuming cocaine, the researchers note.

See the original article at CNN.

Burger King’s secret cameras stun customers

See the original article at cnet News.

Surveillance cameras can be such a menace. We never really know these days whether someone is spying on us doing intimate, personal, but often necessary things.

Burger King in Brazil decided that, perhaps, a little surveillance might go a long way to create a large amount of customer loyalty.

You might think that their promise that you can "Have It Your Way" would not be entirely conducive to the use of secret cameras. However, in a very nifty and personal touch, they photographed customers secretly while they were ordering their burgers and then printed the customers’ pictures on the wrapper.

I can imagine this interesting procedure might have slowed service just a fraction.

But the pleasure that people experienced on seeing their own face covering a large slab of pleasantly greasy meat, possibly defrosted bread and the condiments of a distant chef shows that the personal touch is, without question, very much alive.

Just imagine how many people would leap beyond the boundaries of their local Apple store, if, when they picked up their brand new delectable iPad, it came with their own picture on the box.

How Musicians Are Using Social Media to Connect with Fans

Today’s musicians, both mainstream and indie, are using social media to connect with fans, build anticipation, and generate revenue in new and unique ways. The products range from singles to mix tapes to digital six-packs, even oddly shaped USB sticks, vinyl, and the occasional traditional album.

But how are these artists reaching their new fan bases online through social channels? Much like the business world, social media promotion for musicians is still a very new game, with no exact recipe for platinum success.

There are however, some innovations being put forth, and a new connection is being formed between artists and fans — a connection that empowers both to give each other what they are looking for.

Fan-Funded Projects

We have all heard about the success of micro lending organizations like Kiva, which use multiple small payments to contribute to a larger goal. The same process is being applied to creating an album or a music-based project.

One such project is the Washington D.C.-based indie hip-hop group Panacea. The producer/MC duo listed their project on Kickstater, a funding platform for artists, designers, filmmakers, musicians, journalists, inventors, explorers, and others.

The project was posted on the morning of February 26th. According to Jeremy Calvery, the group’s Director of Digital Media and Promotion, “We were at $1,000 before the end of the first day. We had to increase the number of $200 packages from three to five over the weekend because people were e-mailing and literally begging for the chance to ‘buy’ the whole back catalog. Less than five full days from the first e-mail to the list, we had reached the funding goal of $3,800, which was set to be just a bit more than what the minimum press of 250 vinyl copies was going to cost.”

Another hip-hop outfit, the Get Busy Committee, also launched a project on Kickstarter. In their drive to raise $3,218, they included one premium pledge level at $1,000 — an investment that netted the donor a song about him or herself to be included on the record, as well as a platinum plaque. They sold this spot within 24 hours.

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Digg Says Yes To NoSQL Cassandra DB, Bye To MySQL

After twitter, now it’s Digg who’s decided to replace MySQL and most of their infrastructure components and move away from LAMP to another architecture called NoSQL that is based in Cassandra, an open source project that develops a highly scalable second-generation distributed database.

Cassandra was open sourced by Facebook in 2008 and is licensed under the Apache License. The reason for this move, as explained by Digg, is the increasing difficulty of building a high-performance, write-intensive application on a data set that is growing quickly, with no end in sight. This growth has forced them into horizontal and vertical partitioning strategies that have eliminated most of the value of a relational database, while still incurring all the overhead.

For back reference, MySQL was recently purchased by corporate database giant Oracle and that has a lot of developers very nervous to commit long-term to MySQL.

Classmates.com Agrees to $9.5 Million False Advertising Settlement

Classmates.com — the website that promises to reunite people with their mullet-haired friends of youth — has agreed to pay out a $9.5 million settlement for a lawsuit dating back to 2008 accusing the company of “false advertising” through “deceptive” marketing e-mails.

Defeated by Facebook in terms of traffic and – excuse the pun – class, Classmates always had a questionable way of handling its visitors.

The problems for Classmate.com began back in late 2007, when San Diego resident Anthony Michaels received an e-mail from the social networking company informing him that his old classmates were trying to contact him.

In order to see who and why, Michaels had to upgrade to a “Gold Membership.” However, upon forking out to do so, he discovered that nobody was trying to get in touch; it was just a dubious marketing ploy from Classmates.com.

Michaels initiated a false advertising lawsuit against Classmates.com, which became a class action suit that anyone who suffered the same fate as the plaintiff could sign up for.

Fast forward to today: Although Classmates.com has admitted no wrongdoing as part of the proposed settlement now waiting for U.S. District Court approval, it has agreed to pay out $3 for every Classmates.com member who upgraded to a “Gold Membership” on the site after receiving an e-mail like Michaels’ — estimated to be just over three million people.

Whether or not you sympathize with those that fell for Classmate.com’s oh-so-obvious tactics, it’s an interesting case in terms of wider web marketing. Dating sites are known to carry out similar practices, and this settlement may make offenders sit up and take note.

While this particular case may be settled, it’s not the end of Classmates.com’s legal troubles. The site is facing another lawsuit filed just this month, this time a class action privacy lawsuit that accuses Classmates.com of ignoring federal and state privacy laws by making user profiles public via a controversial opt-out scheme.