Dip and Squeeze: Heinz Reinvents the Ketchup Packet
For years, we who partake in fast food have been stuck with a dilemma when it comes to dunking our fries in ketchup: We’d have to empty the packet onto the paper on the tray. Or put it on a napkin that may have already been touched by lord knows who. Tasty, tasty way to catch H1N1 perhaps!?
Thankfully, the good people at Heinz have–after 30 years–heard our plea. They have redesigned the ketchup packet, and there shall be much rejoicing in the streets.
The new packet can be opened in not one, but two ways. The end can be torn away so the ketchup can be a topping on, say, a burger (or Cap’n Crunch, if that’s your thing). But the really cool part is that the other end rips away to create a dunking container for fries, one of the most popular applications for ketchup.
Seattle ketchup enthusiast Jonathan Fuchs told me he loves the new design. "This is progress," he said. "I think the world is becoming a better place."
Maybe it’s not the most radical of designs–McDonald’s has had dunking containers for its McNuggets for years–but it is noteworthy that a corporation like Heinz looked at the design of one of its best-known products and determined it was time for a redesign.
It’s good to know that my children will never know a world where you have to smear ketchup on a napkin to enjoy your fries.
See the original article at Crave and CrunchGear.
Wii Headtracking Creates 3D Window Display
Johnny Chung Lee is the PhD student from Carnegie Mellon University who has been rocking Nintendo fanboy hearts pretty hard by making the Wiimote do some spectacular feats. We first saw him track his fingertips on the screen for a "Minority Report" type of interface. Then he created an interactive whiteboard. Now, he’s managed to create a headtracking simulation through the Wiimote, creating an amazing 3D window on the world.
The mod requires you to wear the sensor bar (or any IR-emitting headband, Lee makes some sweet goggles) and place the Wiimote by the screen (it’s hooked up to a laptop with a TV-out for this demonstration). Essentially, your head becomes the mouse peeking through a 3D room, and the gameplay implications would be incredible.
Anyone else thinking that Nintendo should pay this guy whatever he wants to make some awesome games? Or, you know, Sony and Microsoft could always grab him up, too. These ideas just use the Wiimote’s IR—technology that isn’t exactly cutting edge stuff.
Average Social Gamer Is a 43-Year-Old Woman
Rightly or wrongly, many people have a picture in their minds of the average online gamer, and it probably involves someone not yet old enough to vote, huddled in their parents’ basement killing dwarves with mystic powers in games like World of Warcraft. A growing category of what are called “social games,” however, appeals to a much different demographic, according to a recent study. The study — sponsored by PopCap, creator of popular social games such as Bejeweled and Insaniquarium — looked at game players in both the United States and the United Kingdom, and found that the average player of these online social games is a 43-year-old woman.
More than 24 percent of those who responded to the survey (full results in PDF form here) said they regularly play social games, a category that includes Facebook games such as Farmville, Mafia Wars and Happy Aquarium. According to survey company Info Solutions Group, that level of response suggests a total social gaming population of approximately 100 million. Social gamers were defined as those who said they play games on social networking sites such as Facebook and MySpace at least once a week. The market for social games has been growing so quickly that companies that make them, such as Zynga and Crowdstar, have become investment and acquisition targets.
Social gaming seems to appeal to a much older demographic than traditional video games, perhaps in part because social games are easier to play for short periods of time, are largely free, and don’t involve sophisticated equipment or gratuitous violence. According to a recent survey by Royal Pingdom, the average age of social networking site users in general is also older — the largest single group is between 35 and 44 years of age. More than 60 percent of Facebook users are over 35.
The PopCap study showed that 55 percent of all social gamers in the U.S. are women, as are almost 60 percent of those in the UK. The average age in the U.S. is 48, which is substantially older than the 38-year-old average in the UK, and 46 percent of American social gamers are 50 or older, compared with just 23 percent in the UK. Only 6 percent of all social gamers are age 21 or younger.
According to the survey, women make up the majority of avid social gamers, with 38 percent of female social gamers saying they play social games several times a day, vs. just 29 percent of males. Women are also more likely to play social games with their real-world friends than men are (68 percent vs. 56 percent) and are nearly twice as likely as men to play social games with relatives (46 percent vs. 29 percent). The vast majority (95 percent) of social gamers play multiple times per week, and nearly two-thirds play at least once a day.
Robot Film Crew Knows What Sports Fans Like
SPORTS fans need never miss a match again, thanks to software that could automatically film games and so allow broadcasters to cover them more cheaply by losing camera crew.
Dubbed the Autonomous Production of Images based on Distributed and Intelligent Sensing (APIDIS), the system combines the video stream from several cameras, says Christophe De Vleeschouwer at the Catholic University of Louvain (UCL), in Belgium.
Tracking a ball across various video streams is relatively easy, says De Vleeschouwer, but viewers also want to see what the players are up to. So APIDIS aims for a shot of the action that is a compromise between focusing on the ball and wider views of the pitch by tracking the ball and players simultaneously, calculating which camera captures the most detail (Computer Vision and Image Understanding, DOI: 10.1016/j.cviu.2010.01.005).
APIDIS can be tailored to viewers’ demands, says De Vleeschouwer, by giving preference to shots containing particular players, for example. It has been tested on several basketball matches, a game chosen because of its fast pace. The resulting footage was good enough to attract interest from the US sport broadcaster ESPN, claims De Vleeschouwer.
APIDIS could also be useful for surveillance, when it could track groups of people on CCTV networks, says De Vleeschouwer.
NYC mayor: Coney Island 'is coming back, big time'
NEW YORK — State-of-the-art new rides including a roller coaster and a pendulum will open this summer at Coney Island to jump-start the resurgence of the famed Brooklyn amusement park, Mayor Michael Bloomberg said Tuesday.
"Coney Island is coming back, big time," Bloomberg said at a news conference near the boardwalk where the decades-old Astroland rides were dismantled in 2008.
The new rides are being created by Zamperla, the world’s leading manufacturer of mechanical rides, based in Altavilla Vicentina, Italy.
Luna Park at Coney Island will open on Memorial Day weekend with 19 rides. Among them will be the Air Race, which sends riders swinging and soaring around a control tower. It will be the ride’s global debut.
Also promised are games, live entertainment, and concessions including Nathan’s Famous hot dog stand, which opened in 1916, pioneering America’s concept of fast food.
By the summer of 2011, Scream Zone at Coney Island will offer two roller coasters, go-carts and a human slingshot launching people more than 200 feet into the air.
Central Amusement International of Parsippany, N.J., is investing about $30 million to build and operate the park. The company signed a 10-year lease for about 6 acres of land including the former Astroland site, paying the city $1 million plus part of gross receipts.
"We will have rides that will flip you, turn you, launch you, drop you, splash you and make the mayor want to lose his lunch," said David Galst, a CAI spokesman.
Not all of Coney Island’s old amusements were scrapped.
