PostRank combines Google Analytics with social media stats

Posted by Chris Benjamin in Internet, Marketing on Oct 1st, 2009 | 0 comments

Traditional web analytics tools like Google Analytics are a great for both small and large bloggers and publishers. However, traffic data can only tell you so much.

As conversations surrounding blog posts start to take in place other places (Twitter, Facebook, FriendFeed, etc.) and people use tumble blogs like Tumblr and Posterous to quickly comment and share helpful information, tracking that data and its correlation to overall traffic numbers can become really, really helpful.

PostRank-panel

For smaller publishers or bloggers, getting all of this information in one place can be difficult. Today, PostRank is publicly launching PostRank Analytics as a way to capture social engagement and traditional metrics all in one place.

When you sign-up for a PostRank Analytics account, you just need to enter in your blog address and connect your Google Analytics account. You can also enter in your Twitter username, so that your Twitter follower stats can be monitored in tandem with your web traffic.

What PostRank Analytics does is take the Google Analytics data and show you the pageviews, Twitter followers and “engagement score” for the day before. You can see how your figures stand up over time, by week, month or quarter.

See the full article at Mashable.