U.S. visits to Facebook gcontinue to grow

U.S. visits to Facebook grew 149% in February compared with the same month a year earlier, according to Hitwise. That pushed Facebook’s market share among users in the United States visiting social networking sites to 36% last month – still behind MySpace, which enjoys a 52% market share despite a 28% percentage drop. MySpace also continues to lead in time spent among the top 5 social networking sites with an average 29:38 per users per month.

Market share of U.S. Internet visits to top five social networking Web sites
Rank   Name            Feb. 2008       Jan. 2009       Feb. 2009       Y/Y percent change
1     MySpace                 72.92%           57.08%              52.21%               -28%
2     Facebook               14.46%            31.15%             36.03%              149%
3     Tagged                     0.65%               2.33%               2.47%              280%
4     MyYearbook            1.17%               1.67%                1.63%              39%
5     Classmates            1.03%              0.80%               0.82%               -20%
Source: Hitwise

Average U.S. time spent among top five social networking Web sites
Rank     Name          February 2008       February 2009     Y/Y percent change
1       MySpace                 30:07                             29:38                      -2%
2       Facebook               21:00                             22:12                       6%
3       Tagged                    24:56                             26:22                      6%
4       MyYearbook            31:35                             25:22                   -20%
5       Classmates            10:19                             11:14                      9%
Source: Hitwise

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