More bands flocking to App Store: Pussycat Dolls, Soulja Boy
Posted by Chris Benjamin in Marketing, Mobile, Music Feb 24th, 2009 | no responses
More artists are throwing their hats into the iPhone ring by releasing their own standalone applications that they hope will keep their fans engaged. Five groups under the Universal Music Group label have joined the party by offering fans ways to watch behind-the-scenes videos, buy music, chat with each other, and more. The approach is slightly different than the iPhone apps offered by some other bands, so we thought we would take a look to see how they vary.
The five UMG bands that joined the App Store recently are Lady Gaga, the Pussycat Dolls, Soulja Boy Tell ‘Em, the All American Rejects, and Keri Hilson (via MusicAlly). The apps for all five are more or less the same, but with different content and different visual looks that are specific to each artist or group.
See the full article at Ars Technica.
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