Nielsen Online Video Usage Stats
Posted by Chris Benjamin in Internet on Feb 17th, 2009 | 0 commentsOnline video usage in the U.S. remained relatively flat in terms of uniques and total streams in Dec. compared to the previous month, according to Nielsen Online. The engagement metric of time spent per viewer actually declined by 4%.
Overall Online Video Usage (U.S.)
Nov-08 Dec-08 Percent Change Unique Viewers (000) 124,262 124,611 0% Total Streams (000) 9,548,267 9,593,320 0% Streams per Viewer 76.8 77 0% Time per Viewer (min) 177.9 170.7 -4%
Source: Nielsen Online VideoCensus, Includes progressive downloads, excludes video advertising
Top Online Brands ranked by Video Streams for December 2008 (U.S.)
Brand Total Streams (000) Unique Viewers (000)
YouTube 5,561,410 84,603
Yahoo! 223,604 22,231
Fox Interactive Media 23,130 16,245
Hulu 216,344 6,679
Nickelodeon Kids and Family Network 203,164 7,213
Google 189,964 25,484
ESPN 171,930 8,228
MSN/Windows Live 153,056 12,384
ABC.com 117,652 3,578
Turner Sports and Ent. Digital Network 99,909 4,423
Source: Nielsen Online VideoCensus, Includes progressive downloads, excludes video advertising
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