Android: Fastest Growing Smartphone Platform?

AdMob today offers up some new insights to the mobile space. The company reports on a small sampling of the handset market by tracking device usage through the AdMob advertising network. It’s not an exact representation of the market by any means, but it gives us a glimpse at trends. You can see the latest PDF report here.

One focus from the reports is the growing usage of WiFi for mobile browsing due to the Apple iPod Touch. But perhaps the bigger news is what AdMob found about the Android platform. With just a single model out, the young T-Mobile G1 shows a 50% jump in market share in the U.S. for the month of January. Again, this is strictly a small sampling on one advertiser’s network, but I find it impressive regardless.

In December, Android reportedly had a 2% share and January saw the platform move to 3%. It’s certainly easier from a mathematical standpoint to show high percentage growth when just starting out, so I’m curious how the trend plays out over the next several months. Maybe that makes the “fastest growing smartphone platform” claim a little dubious, so here’s more AdMob data to sift through.

See the full article at jkOnTheRun.

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