Amazon Unveils New Kindle as Competitors Multiply

Posted by Chris Benjamin in Internet, Mobile, New Tech on Feb 10th, 2009 | 0 comments

SAN FRANCISCO (AdAge.com) — In its second press event since the launch of the Kindle, Amazon took the wrappings off the second-generation version of its popular electronic reading device today.

The bookseller showed off new features that pundits and blogs had widely expected, but the predictability didn’t stop the hype meter from getting revved up. Amazon’s relative few press events and its silence on expectations for this latest launch did much to dial up anticipation and fed the frenzy that much more.

For the full story visit Ad Age.

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