The brave new world of open-source game design
Posted by Chris Benjamin in Marketing, New tech, gaming Feb 7th, 2009 | no responses
When Acclaim Games publicly unveiled its Rockfree project, a free-to-play, web-based riff on the rhythm genre, last November, it did something unusual. It invited gamers to play an early version of the game so they could weigh in on the project as it was being developed.
That may not seem like a drastic move to the beta-shrouded web world, but for game makers it is another sign that the long-standing barrier between the game maker and game player that was set up to protect the profitability of projects is crumbling. One unintentional slip — or one public demo gone wrong — had always been enough to ruin a game’s prospects. As the video game marketplace grows ever more crowded, however, community engagement is increasingly being viewed as an invaluable tool. Just as the industry’s behemoths waited for startups selling virtual items to succeed before adopting such a business model, the old guard is slowly moving to engage directly with its communities.
Read the full article at GigaOM
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