The Holt Vision: Get Ready for My Space Music 3.0
PostedbyChris BenjamininCool sites, Internet, MusiconFeb 6th, 2009 | 0 commentsMySpace Music features virtually every band in existence, yet it also features a cluttered interface, bottom-scraping CPMs, and an uncertain monetization path. Sound like a site worth heading? A number of prominent executives turned the offer down, based on a confusing success path, divisional reporting structure, and other negatives.
But ex-MTV and Interscope executive Courtney Holt accepted, and is now sinking his teeth into a tough challenge. So, can this site win? The challenge is undoubtedly difficult, though during a keynote interview at EconMusic in Los Angeles on Thursday, Holt displayed ample amounts of acumen and surprising levels of candor.
For example, why is the MySpace Music interface so cluttered and confusing? On that question, Holt admitted to layout-related issues. At a top level, MySpace Music revolves around four components: the user page, artist page, front door, and search. “Each one of them is somewhat of a cul-de-sac, you [follow] what you’re looking for and then you’re stuck,” Holt shared. “If I find an artist then I have two options: out or back, and that’s not a good user experience. But we have all of this great data,” Holt continued.
And data, according to Holt, is a critical part of the strategy moving forward. That includes the ability to understand who is listening to what, and how those listening experiences are connected to other bands and friends. That information opens the possibilities, and theoretically allows MySpace Music to tighten connections with fans and bands. “My goal is not only to provide that data back to the consumer, but also back to the artist.”
For the full story Digital News
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The Holt Vision: Get Ready for My Space Music 3.0
PostedbyChris BenjamininCool sites, Internet, MusiconFeb 6th, 2009 | 0 commentsMySpace Music features virtually every band in existence, yet it also features a cluttered interface, bottom-scraping CPMs, and an uncertain monetization path. Sound like a site worth heading? A number of prominent executives turned the offer down, based on a confusing success path, divisional reporting structure, and other negatives.
But ex-MTV and Interscope executive Courtney Holt accepted, and is now sinking his teeth into a tough challenge. So, can this site win? The challenge is undoubtedly difficult, though during a keynote interview at EconMusic in Los Angeles on Thursday, Holt displayed ample amounts of acumen and surprising levels of candor.
For example, why is the MySpace Music interface so cluttered and confusing? On that question, Holt admitted to layout-related issues. At a top level, MySpace Music revolves around four components: the user page, artist page, front door, and search. “Each one of them is somewhat of a cul-de-sac, you [follow] what you’re looking for and then you’re stuck,” Holt shared. “If I find an artist then I have two options: out or back, and that’s not a good user experience. But we have all of this great data,” Holt continued.
And data, according to Holt, is a critical part of the strategy moving forward. That includes the ability to understand who is listening to what, and how those listening experiences are connected to other bands and friends. That information opens the possibilities, and theoretically allows MySpace Music to tighten connections with fans and bands. “My goal is not only to provide that data back to the consumer, but also back to the artist.”
For the full story Digital News
Related posts:
