MINI creates amazing 3D ad using your webcam
Posted by Chris Benjamin in Cool sites, Marketing Dec 13th, 2008 | no responses
MINI is proving to be somewhat recession-proof, with 43% and 56% increases over the past two dreadful sales months. The marque is also keeping up its cred as a clever marketeer, with a new print campaign that can make a 3D MINI appear on your computer screen. The specially-designed MINI ad is able to interact with your webcam using technology called Augmented Reality. Simply log onto the URL printed on the ad, follow the instructions (in German), and voila! You have a realistic 3D model of the new MINI Convertible.
Read the full article at Autoblog
No related posts.